A company is looking for a Paid Marketing Manager to lead their marketing strategy and execution of paid inbound channels.
Key ResponsibilitiesBuild and manage paid media campaigns across various platforms while optimizing for maximum returnMeasure and report on the performance of digital marketing campaigns against established KPIs and budgetsCollaborate with internal teams to develop new landing pages and content, and execute A / B tests for continuous improvementRequired QualificationsBA / BS in Marketing, Business, Economics, or relevant field, or equivalent paid marketing experience2-3 years of experience as a paid marketing specialist, preferably in enterprise software / SaaS or a marketing agencyExpertise in Google Ads, Bing Ads, and managing campaigns at scaleStrong analytical skills and proficiency in Excel / Google SheetsExperience with A / B testing and conversion rate optimization is a plus
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