Shift Robotics is on a mission to make the world a more walkable place. Through intuitive personal mobility, we strive to make walking faster, more efficient, and more accessible, empowering people to choose walking over sitting in traffic.
By giving people the ability to Moonwalk, we believe that the path to a better future is easily reached on your own two feet.
We are seeking a dynamic and experienced Director of Customer & Community Marketing to join our team at Shift Robotics. In this role, you will be responsible for developing and executing strategies to engage, retain, and grow our customer base, while also cultivating a thriving community of brand advocates.
Responsibilities :
- Develop and implement customer marketing strategies to drive customer acquisition, retention, and satisfaction.
- Create and execute community engagement strategies to foster a strong, loyal, and active user community.
- Collaborate with cross-functional teams to develop and deliver targeted marketing campaigns and initiatives.
- Monitor and analyze customer and community data to gain insights, identify trends, and drive data-driven decision making.
- Manage customer communication channels, including email marketing, social media, and customer forums.
- Develop and manage customer loyalty and referral programs to drive customer advocacy and engagement.
- Work closely with the Product team to collect and incorporate customer feedback into product strategy and development.
- Stay up-to-date with industry trends and best practices in customer and community marketing.
- Manage a team of customer marketing and community management professionals as we grow.
Requirements
- Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
- You love technology and are excited about hardware. You are always seeking for new technology such as GPT4 or Midjourney or Pika.
art etc. to do things differently and more effectively.
- Minimum of 5 years of experience in marketing, with a focus on customer and community engagement.
- Proven track record of developing and executing successful customer marketing strategies and community engagement initiatives.
- Experience in managing teams and collaborating with cross-functional stakeholders.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and community members.
- Passion for customer-centric marketing and community building.
- Experience in the technology or personal mobility industry is a plus.
- Proficiency in CRM software, marketing automation tools, and social media platforms.
- Highly organized, detail-oriented, and able to manage multiple projects and priorities.
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