Company : Driven Brands
We invite you to join us at Driven Brands!
Headquartered in Charlotte, NC, Driven Brands (NASDAQ : DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America's leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more.
Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.
JOB DESCRIPTION : Job Scope :
Job Scope :
You'll be responsible for delivering on our audience activation and cross-brand strategies leveraging our robust customer data.
The role will develop and execute strategies to drive revenue across our business units.
This role will partner with the brand teams, CRM, MarTech, IT, and finance teams to focus on audience development, segmentation, onboarding, and activation.
The successful candidate will have expertise in marketing technology platforms, including CDPs, and referral program management.
Job Responsibilities :
Audience Activation & Insights : Uses audience insights to develop and deliver cross-channel and cross-brand audience activations which drive revenue for our brands.
Ensures the capturing and cataloging of real-time events and attributes into the CDP which powers segmentation and targeting (including owned, earned, and paid).
Cross-Brand Program Lead : Develops the strategy and executes our cross-brand programs which drive acquisition revenue across our family of brands.
Leads the development and deployment of a referral program running across our brands.
Testing & Optimization : Develops a hypothesis-led and data-driven approach to marketing testing that creates a fail-fast testing approach.
Test & learn approach will be an ongoing evergreen way of campaign execution and incorporates feedback and partnership with analytics, channel leads, vendor partners, and individual brands.
Platform Lead for CDP : Serves as subject matter expert on personalization and utilization of CDP. Manage the execution and regular readouts on platform return on investment.
Manage and prioritize the backlog of product's feature set, working closely with MarTech partners, data, and other vendors to increase usefulness of CDP.
Qualifications :
- Minimum Education : Bachelor's Degree or an advanced degree in Business, Marketing, Communications, or related fields
- Preferred Education : MBA
- Minimum Experience : Experience : 8-10 years' experience in Media, Marketing, Analytics, or a related field required
- Preferred Experience : 10+ years Digital Marketing, CRM, Media, or a related field, 5 years Leadership role
- Broad knowledge of industry trends and emerging technologies that support digital marketing
LI-KD1
LI-REMOTE
DBCORP
Director, Enterprise and Community Marketing
JobPosting","title":" Director, Enterprise and Community Marketing","datePosted":"2024-06-20T00:00:00","validThrough":null,"description":"How you'll make an impact:\nAs a senior leader you will be focusing on shaping our marketing to the vast network of organizations and partners PMI engages with, i...
Director of Marketing and Sales
The Marketing and Sales Director is responsible for developing, implementing, and executing strategic sales and marketing plans for the entire organization (or assigned products) in order to attract potential customers and retain existing customers. Marketing Strategy and Execution:Develop and imple...
Marketing Director: Path To Financial Advisor
Associate Financial Advisor: Marketing Director Transition. As a marketing director, you have been crucial in growing a client base, driving sales revenue, and building strong relationships with existing clients. This is a growth opportunity for a candidate who is passionate about providing exceptio...
PGIM Real Estate –Director, Marketing Data Governance (Data Trustee)
Solicit input from key stakeholders to determine data objects, attributes, definitions and validation rules to be implemented at the system level in support of Marketing specific data models and dashboards. Responsible for documenting lineage, calculations and definitions in a structured data dictio...
Director of Marketing and Communications
Continually identifies, learns, and adapts to new technologies for external and internal marketing and communications, such as CRM tools, website vendors, new marketing platforms; works to assess the ROI of these tools to form a basis of marketing impact. Director of Marketing and Communications. Ch...
Director Sales and Marketing
Looking for Directors of Sales and Marketing to join our team!. Director of Sales and Marketing. Provide backup coverage for liaison and center level sales and marketing roles. Three (3) years' experience in business development and healthcare sales / healthcare marketing required. ...
Director of Product Marketing (REMOTE)
The Director of Product Marketing will also work closely with sales, marketing, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the company’s overall strategy and goals. As the Director of Product Marketing, you will play a pivotal ...
Director, Product Marketing
Director, Product Marketing page is loaded Director, Product Marketing Apply locations CAN05: CCS-Charlotte, NC 5900 Northwoods Business Pkwy, Charlotte, NC, 28269 USA time type Full time posted on Posted 2 Days Ago job requisition id 30154769. About this roleWe are seeking a Director, Product Marke...
Senior Director - Brand Marketing
Senior Director - Brand Marketing. Developing a strategy to incorporate our brand promise and pillars across all customer-facing marketing and communication channels. Experience and familiarity with key marketing platforms and tools, including Adobe, Workfront, Salesforce and Marketo. Fortune 500 wo...
Director, Product Marketing
We are seeking a Director, Product Marketing for our North America HVAC business segment. This position is responsible for developing and executing strategic marketing plans to drive the success of Commercial Applied products in North America, including all applied products manufactured or sourced b...