Director of Marketing and Recruiting

The Director of Marketing and Recruiting is responsible for overseeing the marketing and business development efforts of the company, as well as managing the full recruitment process.

This leadership role requires a strategic thinker who can integrate marketing and recruiting initiatives to enhance visibility, attract top talent, and contribute to overall business growth.

The Director will work closely with the leadership and administrative teams to develop and execute innovative marketing strategies and recruitment plans.

Supervisory Role :

Manages the daily workflow of the department.

Marketing Duties / Responsibilities :

• Develops and implements comprehensive marketing and business development strategies to increase visibility and client base.
• Conducts market research to identify trends, competitive landscape, and business opportunities.
• Oversees brand management, ensuring consistency across all communications and media.
• Manages the website, social media presence, and online reputation.
• Directs the development of marketing materials, including brochures, newsletters, etc.
• Executes digital marketing campaigns, including SEO, SEM, and email marketing initiatives.
• Plans and organizes client events, seminars, webinars, and other networking activities.
• Manages public relations efforts, including press releases, media relations, and award submissions.
• Develops and manages the marketing and recruiting budget.

Recruiting Duties / Responsibilities :

• Collaborates with the recruiting committees to identify hiring needs and recruit employees who align with the strategic goals.
• Builds and maintains relationships with colleges, recruitment agencies, and professional organizations to maintain a pipeline of potential candidates.
• Plans and manages on-campus interviews (OCI), recruitment events, and career fairs.
• Assists the recruiting committees with a summer associate program, including the development of training sessions, mentorship, and evaluation processes.
• Collaborates with leadership, committees, and HR to align recruiting and marketing strategies with growth objectives.
• Performs other related duties as assigned.

Required Skills / Abilities :

• Excellent verbal and written communication skills.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.

Education and Experience :

• Bachelor’s degree in business administration, Marketing, or related field required.
• At least five years of experience in marketing and planning required.
• Minimum of 5-7 years of experience in marketing, business development, and recruiting

Compensation and Benefits :

Compensation commensurate with experience. This is a full-time position offering competitive compensation and a benefits package that includes medical, dental, vision, life, disability, 401k, PTO, and paid holidays.

How to Apply : For additional information on this opportunity, please contact Heather at (605) 401-6061. Resumes may be confidentially sent to heather.petersgogpac.

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990.

We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.