Minimum Requirements
- Bachelor’s degree in Business, Communications, Marketing / Advertising (or related field of study) required
- 10 years of integrated B2B marketing experience, preferably specific to healthcare, life sciences or a professional services environment
- Strong writing and editing skills as well as verbal communication skills
- Proficient in Microsoft Office Suite Software
- Experience working under tight deadlines and a fast-paced environment
- Ability to manage projects from conception through completion
- Ability to work both independently and within a team environment
- Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications
- Strong analytical skills, ability to solve problems and attention to detail are key
Responsibilities
- This role will develop and execute a go-to-market strategy aligned with practice goals
- You will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including primary research, articles, and videos, developing differentiated messaging as well as leading event strategy and management for tradeshows and conferences
- We are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals
- This position will work closely with members of the marketing, business development, healthcare and life sciences and leadership teams
- Conduct market research and competitor analysis to help inform practice strategy
- Design and execute our go-to-market strategy across all target audiences (including, but not limited to health plan, dental plan, provider and life sciences)
- Research, evaluate, and build business cases around new marketing opportunities
- Manage marketing execution for the firm’s healthcare and life sciences practice, including thought leadership, events and tradeshows, business development support and marketing campaigns
- Manage content creation across all categories primary research, articles, videos, etc
- Interest and availability to attend healthcare-related events
- Assist with internal and external marketing communications
- Partner with leadership to execute pre- and post-event outreach for events and develop targeted campaigns
- Measure, analyze and report on ROI across marketing campaigns and initiatives
- Manage ongoing healthcare and life sciences marketing budget
- Lead client nurturing campaigns to stay top of mind at existing healthcare and life sciences clients
- Partner with leadership on marketing healthcare assets through innovative marketing techniques and programs
Company information
Do you have the skills to fill this role Read the complete details below, and make your application today.
West Monroe is a digital services firm that was born in technology but built for business partnering with companies in transformative industries to deliver quantifiable financial value.
We believe that digital is a mindset not a project, a team, or a destination and it’s something companies become, not something they do.
That’s why we work in diverse, multidisciplinary teams that blend management consulting, digital design, and product engineering to move companies from traditional ways of working to digital operating models and create experiences that transcend the digital and physical worlds.
Connected by the 13 founding values that drive our culture, our 2,400 employees work collaboratively across the firm with the belief that your success is our success.
Visit WestMonroe.com to learn more.
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