Search jobs > New Rochelle, NY > Part-time > Manager strategy planning

SENIOR MANAGER, MARKETING PLANNING AND STRATEGY - ENTERPRISE SALES MARKETING

Walmart
New Rochelle, NY, United States
$117K-$234K a year
Full-time
Part-time

Position Summary...

What you'll do...

Position Summary

Walmart Connect is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores.

As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success among advertisers, including non-endemic brands.

Non-endemic brands promote products and / or services that aren't sold at Walmart stores but are relevant to our customers' needs, such as Financial Services, Auto, QSR, Travel, etc.

We're looking for a B2B media ad sales marketer with a focus in one of these categories : Financial Services, Insurance, or Auto to join Non-Endemic Enterprise Sales Marketing.

Our team is comprised of marketers who strategize, activate, measure, and optimize non-endemic cohort initiatives that persuade marketers and media buyers to make Walmart Connect a must buy platform for their media plans, ultimately accelerating advertising revenue growth for Walmart Connect.

Harness your strategic intelligence, digital media acumen, knowledge of Walmart's non-endemic business sectors, and creativity in lockstep with Non-Endemic Enterprise Sales Marketing leadership to develop and execute non-endemic marketing strategies by writing compelling content, developing sales enablement and L&D materials, and creating project plans, goals, KPIs, and success metrics for non-endemic marketing initiatives.

Responsibilities

Work with the Non-Endemic Sales team and cross-functional teams, such as Product Marketing, Agency Partnerships, Research & Analytics, Brand Marketing and Events to drive non-endemic advertiser growth

o Tactical elements may include, but are not limited to, creating non-endemic audience narratives using PowerPoint and collateral, scripting non-endemic event and webinar materials, developing non-endemic case studies and newsletter content, and operationalizing marketing plans

Demonstrate your marketing savvy and autonomy by owning non-endemic marketing projects end-to-end (strategy, project timelines, execution, measurement, optimization) with Non-Endemic Enterprise Sales Marketing leadership's support and cross-functional inputs

Showcase your storytelling prowess by developing and scaling narratives that demonstrate how Walmart Connect solves challenges for non-endemic advertisers

Develop non-endemic marketing strategies and scripts for advertiser- and agency-driven speaking engagements and industry event panels, prep Walmart Connect speakers for said event engagements, support event activations, and measure success

Contribute to the success of Non-Endemic Enterprise Sales Marketing by helping the team achieve OKRs within budgetary and timeline scope while ensuring projects support the broader business objectives of the Non-Endemic Sales team and Walmart Connect

Work with Non-Endemic Enterprise Sales Marketing leadership, Biz Ops, and Marketing Operations to build a strong operational foundation that supports future scale

Requirements

7+ years of relevant professional experience in B2B media ad sales, non-endemic categories, digital ad sales marketing, retail media, eCommerce, or agency strategy

Strong communication (written & verbal) and interpersonal skills that encourage cross-functional teamwork and strategic thinking

A proven track record and passion for :

o Creating persuasive narratives utilizing PowerPoint

o B2B marketing strategies

o Non-endemic category marketing

o Narrative development for non-endemic audiences

o Sales enablement plans

o Speech writing and speaker preparations

Ability to manage multiple projects in a high-volume, fast-paced matrixed environment with effective time management skills

Ability to use research and insights to craft compelling non-endemic narratives

Proactive, flexible, and willingness to pitch in as Walmart Connect continues to rapidly scale and evolve

Ability to understand complex business operations and drive efficiencies through process improvements

Detail-oriented and organized, with an appreciation for trackers and process documents

Ability to communicate and operationalize strategy

Financial Services content marketing experience preferred

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.

It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https : / / one.walmart.com / notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart .

Hoboken, New Jersey US-10279 / Los Angeles, California US-10988 : The annual salary range for this position is $108,000.00-$216,000.00

San Bruno, California US-08848 : The annual salary range for this position is $117,000.00-$234,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters : Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

2 hours ago
Related jobs
Promoted
ISMG - Information Security Media Group
New York, New York

Senior Marketing Campaign Manager. The Senior Marketing Campaign Manager will look for opportunities to improve program performance, both for individual clients & over time across all clients. You’ll contribute strategy, insight, & innate marketing talent to a variety of cybersecurity ...

Promoted
Pat McGrath Cosmetics
New York, New York

This role will strategically formulate and drive day-to-day implementation of content, including product launches, sales and special projects, influencer and community initiatives, audience and growth tactics, and brand/marketing messaging as well as dynamic storytelling. Contribute to the developme...

American Express
New York, New York

Responsibilities also include marketing operations such as managing marketing blocks, conducting annual reviews of marketing collateral for internal and external partners and clients, and assisting in executing marketing campaigns to drive Membership Rewards and Benefits enrollments and engagement. ...

Mediabistro
New York, New York

Deep subject matter expertise in the advertising and marketing industry, understanding the needs and challenges of advertisers (brands/agencies) and media owners (publishers) related to media mix, brand and creative strategy, data insights, and marketing analytics. RequirementsWhat You've Done:Exper...

New York Life Insurance Company
New York, New York

We have an exciting opportunity at New York Life Investments (NYLIM) for a highly experienced and results-oriented Marketing Analyst to join our dynamic Global Brand & Digital Marketing team to lead the strategic direction and execution of advanced marketing analytics. As an expert in Marketing Data...

Michael Page
New York, New York

The Senior Manager will lead a team of 6 and collaborate with internal departments to develop the marketing and content strategy for the firm. The firm is looking for a candidate with strong writing and editing skills, people management experience and enjoyment in developing content and marketing to...

Restaurant Associates
New York, New York

Working as a Senior Marketing Manager for Restaurant Associates is truly a one-of-a-kind opportunity! We are seeking a creative, positive and highly detailed marketing professional who can write and edit content (ex. Position Title: SENIOR MARKETING MANAGER. In this position, you will support both p...

Mediabistro
Great Neck, New York

Ensures alignment of system and business unit goals and priorities in the development and implementation of loyalty and retention strategies / programsGuides to establish standards, protocols, and best practices for retention and loyalty marketing campaign execution, and ongoing measurement and repo...

HarperCollins Publishers
New York, New York

Oversees and owns the entire retail seasonal event workflow, including setting Edelweiss deadlines, providing publicity with tour & market insights, attending seasonal event planning meetings, notifying accounts when event grids are open for requests, communicates deadlines with sales reps, collabor...

Mediabistro
New York, New York

Job DescriptionInsight Global is seeking a skilled Senior Product Manager to support our clients Card Member Benefits Program within their Marketing Operations group. This individual will support a team of 7 managers and collaborate with peers in New York and the UK. Qualified candidates will receiv...