Vice President, B2B Marketing (Financial Services)

Job Description

About Our Organization :

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.

Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation;

Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Dow Jones is a division of News Corp (Nasdaq : NWS, NWSA; ASX : NWS, NWSLV).

About the Team :

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our four enterprise businesses : Dow Jones Newswires, Factiva, Risk & Compliance and OPIS.

The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that create awareness, build our reputation and deepen relationships in these select industries and accounts.

About the Role :

In this role, you'll be responsible for leading the Financial Services Sector Marketing team and driving in partnership with sales and product, revenue growth in the key industries and accounts in the sector.

To achieve this your team will develop and execute annual plans to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients.

You will drive a client centric strategy, coalescing the departments to build a strong integrated Dow Jones value proposition.

We are shifting to this new industry and account focused model and you will get to develop the new marketing team and operation.

We are looking for a strategic Marketing leader, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth and who has a proven record as someone managing people through transformation and change.

This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the SVP of B2B Marketing.

You Will :

Lead the Financial Services Marketing team, motivate and develop to build a best in class group of marketers that effectively collaborates with sales and product and is valued as a strategic partner to the business.

You will lead your team to successfully :

Develop and maintain a deep understanding of select financial services industries and accounts, market trends, customer needs and competition;

continuously gain insights to identify new business opportunities and optimize the marketing strategy.

Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise; and deepen relationships with key decision makers in select accounts.

Working together with sales this strategy will increase revenue in those industries and accounts.

Collaborate with the Product and Sales teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities and expertise.

Establish Dow Jones and our industry and solution experts as thought leaders and trusted advisors in Financial Services verticals.

Showcase their expertise through content, events, and social media integrated to the sector plans.

Collaborate with the Corporate Partnerships team to develop co-marketing strategies with select partners that further enhance our reach and growth in our key industries and accounts.

Collaborate with Geography Marketing Leaders to co-create the global plan and strategy, gain local insights and monitor plan effectiveness.

Collaborate with the Digital Marketing team and the Event Marketing team to orchestrate the strategy that drives awareness and engagement across target industries and accounts.

Partner with the Sales Enablement team to engage sellers around industry and account initiatives, develop their skills and equip them to have effective customer meetings.

Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion in Financial Services industries and accounts.

You Have :

15 + years of B2B Marketing experience ideally in Field Marketing, Industry Marketing, Account Based Marketing and / or Business Development, targeting Fortune 1000 customers in Financial Services companies ( Banking, Securities, Insurance, Fintechs, Payments)

3-5 years in leadership roles, managing a team of marketers and effectively working with senior business leaders.

Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.

Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in select accounts

Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.

Experience driving marketing transformation, leading teams through change while continuing to deliver to the business.

Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.

Strong business acumen and the ability to effectively convey complex concepts in a compelling way that resonates with clients and stakeholders

Adept at data-driven decision making and business management.

Collaborative mindset and the ability to work with cross-functional teams.

Bachelor's degree in Marketing, Business, or a related field

Our Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Education Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

EEO / AA / M / F / Disabled / Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and / or interview process.

If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceT.

Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation : Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and / or interview process.

If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.

This inbox will not be monitored for application status updates.

Business Area : Dow Jones - CMO - Marketing

Job Category : Marketing & Product Management

Union Status : Non-Union role

Non-Union role

Pay Range : 140,000 - 450,000

We recognize that attracting the best talent is key to our strategy and success as a a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work.

Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.

More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID : 41566