Creative Director

The goal of the Global Creative Director is to strategize marketing campaign visuals and leverage creative thinking to differentiate the Brand and drive for executional excellence.

This is a leadership role within the marketing organization responsible for guiding and overseeing the creative direction and branding for TGI Fridays while also developing the team of Designers under them.

This role is critical in redefining what TGI Fridays looks, feels, and sounds like to our guests both returning and new - while keeping brand consistency across all marketing channels.

We're looking for someone who can inspire others while taking our creative output to a new level as we continue to grow and elevate our identity.

The ideal candidate will have a natural eye for design within their own work - and others - while also being a prolific generator of dynamic ideas to cut through the clutter and allow for the Brand to show-up in a distinctive and compelling manner.

Key Responsibilities & Major Accountabilities

Creative Strategy :

Develop and execute a global creative vision and strategy aligned with the company's overall goals and historic values.

There should be a focus on Domestic markets with the ability to bring that same feeling into our International locations, aiding Brand to move as a singular, global entity.

• Develop campaigns and strategies that will run concurrently in-restaurant without feeling redundant.
• Offer creative guidance to creative production partners. This includes in-house designers, in-network Global designers, agencies, contractors, photographers / videographers, and other relations.
• Ability to push for creative innovation and excitement within a corporate setting and across channels (e.g., in-restaurant menu, POP, collateral as well as digital ecosystem).
• Must be able to version designs into templates or create with templates in mind for our franchisees (domestic, and international design partners) to edit and version for their specific market.

Brand Identity Management :

• Maintaining, strengthening and developing the global brand identity of TGI Fridays, ensuring consistency in messaging, design, and storytelling while elevating and modernizing our iconic brand.
• Ability to tell a story, synthesize and convey key messages and present in a visual and compelling way.
• Must be able to create and keep a CC library with brand assets to be used by the design team.
• Must be able to support and innovate a Completed' and In-Progress' creative library, ideally via ShareFile.

Cross-Functional Collaboration :

• Collaborate with cross-functional teams, including Brand, Digital, Merchandising and Menu plus Culinary, Finance and Operations, to ensure creative initiatives are in-line with overall business strategies.
• Partner closely with Merchandising & Production lead to ensure creative development is prioritized accordingly and delivered in a timely fashion, allowing for stakeholder feedback along the way.

Innovation and Trends :

• Stay updated on industry trends, emerging technologies, and creative innovations to infuse fresh ideas into projects and remain relevant with guests / consumers.
• Drive creative excellence by introducing innovative approaches and best practices to the Design Team and Marketing Department.

Minimum Requirements

• 7+ years professional design experience.
• BS / BA in graphic design or related field. Not required but preferred. Your experience and portfolio are what we're most focused on.
• Proven ability of menu layout and POS / POP print design and print production best practices.
• Proven ability in mac-based Adobe Creative Suite. Must include Illustrator, Photoshop, Lightroom and InDesign. Animation experience preferred.
• Strong time management and budgeting skills.
• Ability to coach Designers while also executing projects.
• Ability to think holistically about simultaneously running campaigns.
• Sharp eye for detail and quality, both in their own work and others.
• Experience on an in-house Creative Team is necessary, especially in leadership positions.
• Ability to fully execute photoshoots, from conception to shooting to retouching.
• Ability to work with and manage contractors and agencies - to ensure design consistency and excellence.
• Position is based out of Fridays Support Center in Dallas, TX, for a minimum of 3 days / week in person.

Knowledge, Skills and Abilities

• Ability to communicate and influence across various levels and functions of the organization.
• Strategic thinking and planning, including setting up goals and key metrics for self and team.
• Confidence to inspire change in established environments - ability to elevate without feeling disconnected vs. existing branding.
• Creative problem solver and innovator.
• Entrepreneurial mindset, willing to roll up your sleeves and creatively stretch budgets along with being a creator themselves.
• Understanding strong processes creates strong results.
• Agility and organizational skills; must be able to multi-task.
• Holistic business view, with an eye for both short-term and long-term impact.
• Able to work under strict deadlines, set and balance priorities with a strong follow-through skill.
• Highly self-motivated, the ability to inspire others to be so as well is preferred.
• Accountability proven in thinking, communicating, and acting.
• Build productive relationships with their Designers and the marketing team.
• Build productive relationships with internal stakeholders and cross functional teams.
• Desire to lead by example, motivating others and consistently pushing for excellence.
• Demonstrating importance of TGI Fridays culture through integrity, teamwork, fun, intellectual leadership and clear communication.
• Ability to consider global markets and how an American brand is translated there.
• Solid decision-making skills and professional judgement.
• Positive attitude, desire to always be learning with the ability to adapt to change.

DISCLAIMER : THE CONTENT WITHIN THIS DOCUMENT REPRESENTS THE ROLE OF A TGI FRIDAYS INC. EMPLOYEE. FRANCHISEES MAY INCLUDE DIFFERENT OR ADDITIONAL REQUIREMENTS.

PLEASE VERIFY ACTUAL REQUIREMENTS DURING THE INTERVIEW.

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