Senior Strategist
VirtualVocationsDes Moines, Iowa, United Statesjob_description.job_card.30_days_ago
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job_description.job_card.job_description
A company is looking for a Senior Strategist to lead platform-native campaign strategies in the beauty sector.
Key Responsibilities
Lead the end-to-end development of campaign strategies, including audience profiling and content formats
Define measurement frameworks for success and use data to inform creative direction and optimization
Conduct cultural listening and market research to translate insights into actionable campaign ideas
Required Qualifications
5-7+ years of experience in strategy, planning, insights, or branded content, preferably in the creator or beauty space
Deep knowledge of platform behaviors and content formats across TikTok, Instagram, and YouTube
Strong understanding of beauty trends and consumer personas
Experience with performance metrics and audience data interpretation
Exceptional brief-writing and presentation skills
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Senior Strategist • Des Moines, Iowa, United States
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