Sr. Content Marketing Specialist - Japanese Market

Job Description

Job Description

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food.

By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely.

You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities.

We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly.

The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

About The Role

We're seeking a talented and passionate Sr. Content Marketing Specialist for Weee!'s

Japanese Marketing Team to create and deliver effective marketing campaigns that focus on

the Japanese Community. This role will collaborate with Merchandising, Performance

Marketing, Product teams to produce best-in-class marketing content targeting the Japanese

Community to drive user revenue while closely working with the Marketing Manager on

strategies to deliver effective ad content for digital and print. This is a great opportunity to

work with entrepreneurial professionals in a dynamic environment.

Responsibilities

Produce effective content for storefront to promote weekly deals, seasonal

promotions, evergreen collections from start to finish. Content includes designing

in-app and website landing pages, email campaigns, daily and seasonal app

push campaigns.

Manage and optimize storefront content strategy per Japanese storefront

marketing calendar to drive Japanese user engagement.

Manage and execute lifecycle campaigns end-to-end from defining target

audience, design ad content, reporting, and optimization, while working with

internal stakeholders to ensure revenue objectives are met.

Actively support merchandising and marketing team to curate customer-

oriented content and SKUs for Japanese users to align content strategies with

overall marketing goals.

Support the Japanese Marketing Team in moderating and engaging online

communities to boost Weee!'s Japanese user engagement, build trust and brand

loyalty, encourage word-of-mouth marketing, and drive sales.

Create, curate, and manage engaging content across various social media

platforms (Instagram, TikTok, Pinterest etc.).

Write compelling copy and create visual content (graphics, videos, etc.) that

resonates with our target audience.

Engage with our online community by responding to comments, messages, and

reviews in a timely and professional manner.

Work closely with the marketing team to ensure cohesive branding and

messaging across all social media channels.

Support the development and implementation of influencer marketing strategies

aligned with the overall marketing goals and brand vision.

Research, identify, and engage with relevant influencers across various social

media platforms.

Conduct market research, A / B testing to identify content gaps and opportunities;

track and analyze key metrics to measure the success of content marketing

initiatives.

Analyze storefront performance and draft performance updates on a weekly

basis (campaign performance, KPIs, growth metrics) to the team members and

senior executives.

Skills And Qualifications

5 days onsite

3+ years of landing page design, email and push marketing experience

3+ years of Graphics design, video content creation experience, with a focus on

digital media

A Bachelors' Degree or relevant experience applicable to digital media

marketing, advertising, and communications industry

Strong understanding of social media platforms and best practices

Proficiency with standard digital design tools like Figma, Canva, Adobe and

Excel or Google Sheets

Strong verbal and written communication skills. Native / Bilingual proficiency in

English, proficient in Japanese a plus

Be in touch with native Japanese Community

Background in eCommerce, food-delivery a plus

Have a passion for making delicious, fresh groceries accessible to everyone!

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO / HMO packages
• 401k, 4% company match
• Equity
• Annual bonus plan
• Vacation and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $70,000-85,000
• This role may be eligible to discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations.

Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations.

Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

For more jobs and to find out more about Weee!, visit our career page : https : / / about.sayweee.com / careers

Softbank Vision Funds

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.

Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

Softbank Vision Funds