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Multi-Market Digital Sales Manager (Columbia)

Multi-Market Digital Sales Manager (Columbia)

TEGNAColumbia, SC, United States
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Multi-Market Digital Sales Manager

TEGNA Inc. (NYSE : TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

This is a Multi-Market Digital Sales Manager role that will support Louisville, KY and Columbia, SC. The candidate can be located in either city.

The Multi-Market Digital Sales Manager (MMDSM) is responsible for growing Digital revenue with core and new business. The Multi-Market Digital Sales Manager (MMDSM) manages and develops the digital sales skills and knowledge of the Account Executives and Account Managers and builds strategies to win over clients within their markets. The Multi-Market Digital Sales Manager oversees performance and holds their team accountable for the achievement of their individual digital goals to achieve the collective objectives.

Job Responsibilities :

  • Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
  • Recruit, retain and effectively train top performing sales and support talent on how to sell TEGNA's large portfolio of digital products.
  • Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports.
  • Supports sales staff with ride along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions.
  • Identify market potential through lead generation and qualification.
  • Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
  • Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
  • Review and adjust metrics to monitor sales / market share changes.

Basic Qualifications :

  • 5 to 7 years of successful digital sales and account engagement experience with 2 years of team management experience.
  • Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments.
  • Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • Strong presenter and communicator with internal and external customers and partners.
  • Possess the ability to build inclusive and positive work culture to foster success for the sales team.
  • Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data.
  • Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.
  • Ability to effectively solve problems.
  • EEO statement : TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.

    Recruiting Fraud Alert : To all candidates : your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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    Digital Sales Manager • Columbia, SC, United States

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