Vice President of Marketing

La Sierra University invites applications for the position of Vice President for Communication and Integrated Marketing. This role is pivotal in shaping and guiding the university's marketing and communication strategies.

The Vice President will be responsible for crafting and executing a comprehensive marketing plan that is in harmony with the university's strategic objectives.

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In collaboration with senior administration, this leader will develop and manage the marketing and communication activities of La Sierra University, with particular focus upon brand marketing to create and build awareness of the university.

This includes managing the marketing operations budget, overseeing departmental marketing budgets, and upholding the university's brand standards and messaging.

The role demands a strategic thinker who can analyze the impact of recruitment materials and marketing strategies, assessing both costs and outcomes to ensure effectiveness.

The Vice President will also orchestrate public affairs, community outreach, public relations, and communications initiatives, while leading the development of marketing and communication materials.

Serving on key committees such as retention, recruitment, and strategic planning, and chairing the Marketing and Communications Advisory Board are integral to this position.

The successful candidate will have the authority to approve changes to the production schedule and must possess the ability to engage with business leaders, upper administration, and external community stakeholders effectively.

The Vice President for Communication and Integrated Marketing will play a critical role in advancing the university's mission and enhancing its reputation both locally and globally.

Duties and Responsibilities

• Designs, implements, and facilitates marketing plan for the university.
• Guides a creative team, overseeing the work of public relations, the development and maintenance of the university website, and the work of the director of marketing.
• Plans and administers the university's marketing operations budget.
• Reviews and supports various department’s marketing budget.
• Enforcement of Brand, Graphic standard and Message.
• Analyze and evaluate the effectiveness of all recruitment material, marketing strategies, costs and results.
• Plan and coordinate public affairs, community outreach, public relations, and communications.
• Supervise the development of all marketing and communication materials.
• Serve on retention, recruitment, strategic planning committees and university counsel.
• Must approve all changes to the production schedule.
• Chair the Marketing and Communications Advisory Board.

Knowledge, Skills, and Abilities

• Knowledge of modern marketing strategies in higher education.
• Global understanding of Branding Marketing PR.
• Must have the ability to do market research.
• Basic understanding of website development and advertising.
• Must be a highly motivated leader with proven leadership and management experience.
• Strong interpersonal and group communication abilities, and a deep and personal commitment to Seventh-day Adventist higher education.
• Effective in presenting ideas and concepts to groups for implementation.
• Ability to apply common sense understanding to carry out detailed instructions and to deal with problems as they arise.
• Attention to detail and accuracy.
• Ability to exercise professional judgment in decisions regarding public relations and media responsibilities.
• Ability to work as part of an energetic team.
• Ability to supervise, plan and manage numerous concurrent projects.
• Ability to work well under pressure and meet deadlines.
• Must be able to interact with Business and other members of upper administration and outside community.
• Ability to evaluate and integrate diverse projects to form a coherent whole.
• Ability to think quickly, conceptually, and creatively.
• Ability to assimilate information from a variety of sources, analyze information, and recommend courses of action to be taken.

Education / Experience

• Minimum of a Master’s degree in Marketing, Communication or related field.
• Minimum of ten plus years’ experience in a similar position.
• Experience and knowledge of media relations and website management is desired.
• Five to ten years administrative experience, management and administration of departments is necessary.

Language Ability

Strong writing ability is essential. Must be a highly accurate proofreader. Must be able to respond to common inquiries or complaints from customers.

Ability to write marketing material and articles for publication that conform to prescribed style and format. Ability to write for the web.

Must have the ability to do market research.

Math Ability

Ability to do math to ensure that budget and billing records are accurate.

Computer Skills

• Basic understanding of website development and advertising.
• Ability to understand technical information.
• Knowledge of electronic media is desirable.

To perform this job successfully, an individual should be competent in using Microsoft Office Suite. Competency in using InDesign and Photoshop, and web authorizing programs is highly desired.

Certificates and Licenses

Valid CA Driver License

Supervisory Responsibilities

• Will supervise staff employees.
• Will coordinate the work of freelance professionals and work with printers.
• Demonstrated ability to work as a team leader and member.
• Proficient in supervising, planning, and managing projects.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, work near moving mechanical parts; fumes or airborne particles and risk of electrical shock.

The noise level in the work environment is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and / or move up to 10 pounds and occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus.

While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel and talk or hear.

The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl.

Annual Salary Wage Range :

$98,555.26 to $121,000.00

• Comprehensive health coverage available
• Tuition Assistance (spouse and dependent eligibility)
• 10 Paid Holidays
• FSA, Pet Insurance, Legal Services, Identity Protection Services, and more!

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