The Construction and Crane Market Manager is responsible for driving the sales growth of the service & repair business within the defined geography.
This role will partner with existing Account Managers to provide on-site support, joint calls and opportunity identification.
In addition, this position will require strong coordination and interaction with the local and regional SunSource business units throughout the geography.
Ideally this position will be home based in IL, WI, IN or OH and cover the Rust Belt territories. The mission of this position is to develop, implement and manage ongoing sales and growth strategies for all construction and crane service & repair opportunities.
To achieve this mission, this position must generate the following actions and results :
Product Marketing :
- Develop a comprehensive growth plan including key targeted customers, understanding of the primary competition, repair and applications opportunities and pricing strategies to acquire new sales.
- This includes developing and recommending to management short, intermediate and long term growth plans to ensure continued increase in market share.
Market / Industry / Customer Evaluation :
- Develop and coordinate marketing and sales strategy to leverage the SunSource and newly joined partner’s value-add repair solutions within these key customers and applications.
- Develop a comprehensive understanding of the products and services used within these applications and the associated market size.
- Become the subject matter expert on the Construction / Crane Aftermarket Market by developing a quantitative understanding of the local market business strategies and programs.
Marketing Communication :
- Provide leadership in the local districts and regions regarding the company’s marketing of Crane Aftermarket Market opportunities.
- Help create, implement and lead innovative, effective Crane Aftermarket Market programs to support all the industrial product lines and related services.
- Support the local sales organization with effective marketing materials and promotional activities such as newsletters and advertisement efforts, supplier conferences, industry tradeshows and association meetings.
- Presentations and joint sales calls at strategic customers sites to support specific sales and general account development initiatives.
Sales Support :
- Act as central coordination point within the local district and regions on any potential service & repair customer.
- Collaborate with the local SunSource district sales teams to make joint sales calls.
- Engage in regular weekly cadence call updates and any monthly or quarterly business reviews
Experience, Education and Skills :
- Bachelor’s Degree; preferably in Marketing, Business, Construction Management, Engineering, or any related technical / mechanical industrial technology programs.
- Fluid Power certification is a plus.
- 10+ years sales experience in the Construction and / or Crane Aftermarket repair industry.
- 3+ years’ experience as a Construction and / or Crane market manager, market specialist, or national account manager.
- Demonstrated experience with sales and service of hydraulic components
- Well-organized and able to coordinate with functional support groups to achieve desired results.
- Experience in highly matrix environment is preferred
- Ability to think creatively to solve problems.
- Clear and concise written and verbal communication skills; including experience in preparing marketing collateral and presenting at the upper management level.
- Ability to influence others through collaborative consensus building skills.
- Developing relationships at the executive level.
- Ability to develop the appropriate approach and strategy to win new business.
- Team facilitation skills and relationship building skills to foster engagement, an environment of teamwork, and trust.
- Enthusiasm and motivation is essential : a confident change agent with ability to work in fast paced environment.
- Valid drivers license
- Candidate must be willing to travel as needed within the assigned region.
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