Redial BPO is seeking a dynamic and hands-on Head of Marketing to lead our marketing team in executing high-impact demand generation and Account-Based Marketing (ABM) strategies.
This role is crucial for driving lead generation, nurturing sales opportunities, and aligning our marketing efforts with company growth objectives.
Key Responsibilities :
- Strategy Development : Collaborate with the sales team to create and implement marketing strategies that increase awareness, drive demand, and boost customer acquisition.
- Campaign Management : Lead the design and execution of multi-channel campaigns (events, email, SEO / SEM, social media) and ensure optimal ROI through continuous tracking and optimization.
- Sales Collaboration : Align closely with sales and customer operations to ensure seamless lead handoff and strong campaign support for sales targets.
- Proposals : Develop custom proposal decks and assist the sales team in responding to RFPs.
- Performance Measurement : Analyze and report on key metrics, offering insights and strategic recommendations for senior leadership.
- Team Leadership : Foster a collaborative, high-performance culture within the marketing team, supporting growth and professional development.
- Event Management : Oversee event planning (trade shows, conferences) to align with sales goals and drive high ROI.
- Internal Promotion : Play a key role in enhancing company culture and supporting employee recruitment and retention efforts.
- Budget Management : Manage the marketing budget, ensuring effective resource allocation and ROI.
Qualifications :
- Proven experience in leading marketing teams and driving successful demand gen and ABM programs
- Strong collaboration skills, with experience working closely with sales teams
- Data-driven mindset with a focus on measuring performance and optimizing strategies
- Hands-on experience with SEO / SEM, digital marketing, and multi-channel campaigns
- Excellent leadership and team development skills
What you'll have
- Excellent communication and interpersonal skills.
- Proven track record of developing and executing successful marketing campaigns utilizing SEO and SEM.
- Strong analytical skills and experience with data-driven decision-making.
- Proficiency in marketing automation platforms (e.g., Marketo, 6sense) and CRM systems (e.g., Salesforce).
- Leadership : Demonstrated ability to lead, mentor, and inspire a high-performing team. Ability to work effectively in a matrixed marketing organization and partner with peers across sales and marketing to deliver outcomes.
About Your Experience
- Minimum of 5+ years of experience in B2B marketing, with at least 2 years in a leadership role.
- Experience in the B2B SaaS and / or education sector is highly preferred.
- Experience working in BPO.
- Experience in growth companies and within scaling teams
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