About the Role
Cloudflare’s Americas Marketing Team is searching for an Americas ABM Leader to work closely with our sales, regional marketing, and campaign / product marketing teams to drive high-impact account based marketing programs.
The successful candidate will lead a small team, as well as collaboratively building plans & strategies to surgically target high-value account segments.
Locations : Remote from San Francisco or Austin Texas
Responsibilities :
- Team leadership : proven experience as a manager, building team performance and culture in a high-growth environment
- Planning & execution : demonstrable skill working with teams to build & execute quarterly and yearly ABM plans including budget management and projection of results
- Performance monitoring & management : proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
- Sales alignment & partnership : experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
- Collaboration : with our Global ABM lead and regional ABM teams to share best-practices and advance Cloudflare's ABM capabilities, processes, and results
Your Qualifications :
- 10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking; minimum 5 years ABM experience as a manager
- Proven experience with 1 : 1, 1 : few, and 1 : many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization.
- Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry / verticals.
- Ability to influence web & content strategy consistent with needs of the ABM team.
- Hands-on experience with predominant sales / marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc.
- Able to effective working across organizational boundaries and building relationships to accomplish objectives
- Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
- BA / BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus.
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