Digital Marketing Manager ESF1731
What is it foryou :
- Nonprofitmembership organization founded in 1934 to promote internationalunderstanding of the world and its people throughhostelling.
- Global network offers thousands ofhostels in nearly 80 countries.
- outstandingbenefit packages and a peoplefirst work environment
- Stable growing company with tremendous opportunity forcareer advancement
- Competitive compensationand benefits
Job Type : FullTime
Location : Chicago Illinois
Pay : Excellent
Job Description
What you will bedoing :
- Develop a promotion strategyand calendar in lockstep with content and social based on trendsand data inclusive of alwayson and seasonal tactics.
- Build and implement paid media strategies in alignmentwith HI USAs marketing objectives encompassing a variety of digitalchannels.
- Conduct extensive research andcompetitive analysis to identify target audiences optimaladvertising channels and keywords.
- Manage andoptimize campaigns including bid management audience targetingcreative testing and open rate to build brand awareness and driveinterest in HI USAs network of hostels.
- Cultivate strategic alliances with internal stakeholdersto drive cohesion between paid campaigns and broader marketinginitiatives.
- Facilitate and lead oncoordination between the Graphic Design & Brand Manager theSocial Media Manager and the Content Strategy Manager.
- Own the email marketing strategy including audiencegrowth and segmentation lifecycle and monthly promotional emailscontent and design deliverability optimization and compliance withregulations.
- Continuously optimize performancemarketing campaigns across multiple digital channels leveragingdatadriven insights and A / B testing to enhanceeffectiveness.
- Analyze campaign performancemetrics and provide regular reports insights and actionablerecommendations.
- Manage performance marketingbudgets effectively ensuring optimal allocation and ROI acrosschannels and campaigns.
- Oversee relationshipswith external vendors agencies and partners involved in digitaladvertising.
- Target a variety of audiences torefine outreach strategy towards underrepresented communitieshighlighting our commitment to DEIA.
Experience you will need :
- Alignment with HI USA Values and commitment to workplaceculture of DEIA.
- 5 years of handson experiencedirectly developing implementing and optimizing paid mediacampaigns across a variety of channels.
- Bachelor’s degree in marketing advertising orrelated field (or equivalent work experience).
- Analytical mindset with the ability to interpret data andmake datadriven decisions.
- Proficiency indigital marketing tools such as Google Analytics Facebook BusinessManager Google Ads and similar platforms.
- Adeep understanding of paid social media strategies with a focus ondriving conversions.
- Expertise in targetingdiverse audiences that deliver on HI USA’s commitment toDEIA.
- Strong project management skills withthe ability to prioritize tasks and meet deadlines in a fastpacedenvironment.
- Extensive experience with budgetmanagement and campaign performance tracking.
- Familiarity with using a CMS HTML / CSS and design is aplus.
- Experience in the hospitality and / ornonprofit business is a plus
Our client asked me to submit 3great people within the next few days. We work directly with thehiring manager and can arrange interviews within a fewdays
DonaHasan
INDEH123
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