Senior Manager of Demand Generation

Rockstar is recruiting for a leading non-profit organization dedicated to equipping the next generation of Americans with the skills to communicate and collaborate across lines of difference. Our client partners with U.S. colleges and universities, providing co-curricular programming for students, professional development for faculty and staff, and strategic guidance to leadership. Co-founded by psychologist Jonathan Haidt, bestselling author of The Righteous Mind and The Anxious Generation, this organization is committed to fostering constructive dialogue at every level of the institution and creating the conditions for lasting organizational change.

About the Role

The organization is seeking a Senior Manager of Demand Generation to design and run the programs that fuel growth. Reporting to the Chief Growth Officer, this individual will own the marketing funnel by leading paid campaigns, building email nurture programs, and optimizing CRM to drive measurable pipeline.

This is a hands-on builder role where the Senior Manager will transform existing activities, such as newsletters, webinars, conferences, and early paid / organic efforts, into a coordinated, data-driven system that generates leads and equips the Partnerships team with high-quality opportunities.

The Senior Manager will oversee agency support across content, web, and paid social, while directly leading lifecycle and email marketing campaigns. Over time, this person will help expand the digital strategy with the opportunity to grow into managing future specialists, contractors, or staff.

The ideal candidate is an experienced demand generation marketer who thrives in a startup-style environment, is comfortable working across multiple channels, and is excited to apply the latest AI and automation tools to accelerate impact.

Responsibilities / Outcomes (First 12–18 Months)

Success in this role will be measured by growth in qualified opportunities generated from marketing. In the first 3–6 months, the Senior Manager will establish clear measurement capabilities and dashboards for key funnel metrics, ensuring the organization can track impact and refine strategy.

Build and optimize the demand generation engine

• Lead paid campaigns (LinkedIn, search, retargeting) to generate high-quality leads from target accounts.
• Design and launch email nurture programs that move prospects through the funnel and increase conversion.
• Amplify newsletters, webinars, white papers, and conferences by connecting them into coordinated multi-channel campaigns.

Strengthen lifecycle marketing and CRM

Professionalize marketing analytics and reporting

Partner across the organization

Lay the foundation for future scale

Job Requirements

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