Director of Brand Marketing

A company is looking for a Director of Brand and Product Marketing.

Key Responsibilities

Deliver a unified brand narrative across various channels ensuring consistency in messaging and positioning

Plan and optimize go-to-market strategies to drive revenue, new subscriptions, and member retention

Build and scale brand / product marketing capabilities for the subscription business, enhancing go-to-market discipline

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred

7+ years of experience in brand or product marketing, focusing on go-to-market execution for consumer tech or digital products

Proven track record of leading go-to-market strategies and launching subscription-based products

Strong project management skills with the ability to prioritize and deliver across multiple launches

Analytical and data-fluent, comfortable using insights to refine strategies and drive adoption