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VF : Director, Cultural Innovation

VF : Director, Cultural Innovation

The North FaceNew York, NY, US
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Global Director of Culture Innovation

As the Global Director of Culture Innovation, you will be responsible for shaping VF Corporation's culture innovation vision and driving its execution across our portfolio of brands, ensuring that each initiative aligns with VFs leadership in cultural connection, relevance, creative innovation and strategic impact. This role will serve as a unifying force, fostering collaboration among VF brands while amplifying their unique identities. With an emphasis on cultural innovator connections and delivering high-touch brand experiences and marketing, you will lead the charge in positioning VFs brands at the forefront of culture.

Strategic Leadership

  • Develop and execute strategies and plans for VF brands, balancing creative excellence with measurable business impact.
  • Shape global marketing strategies, lead regional teams, leverage cultural connectivity and insights to create inspiring and engaging experiences that resonate with global cultural innovator communities.
  • Serve as a unifying creative and strategic bridge across brands, amplifying collaboration while ensuring each brand retains its distinct identity.

Creative Excellence and Cultural Relevance

  • Lead with visionary thinking to push the boundaries of cultural innovation, redefining what is possible in consumer engagement and storytelling.
  • Act as a cultural tastemaker for VF, setting trends and shaping the future of cultural relevance in the global marketplace.

    • Relationship Management

  • Bring together the network of our most influential cultural innovators across all brands connected to one centralized function.
  • Cultivate relationships with world-class creatives and industry leaders, ensuring VF brands partner with the best in design, art, and entertainment.
  • Leverage the centralized network of talent in the CI ecosystem for cross brand opportunities.

    • Operational Excellence and Collaboration

  • Empower and enable brand teams with the resources, tools, and creative freedom to deliver elevated, impactful connectivity to cultural innovator communities.
  • Own resource allocation across brands to maximize impact while maintaining efficiency and alignment with VFs goals.
  • Hyper connectivity to internal stakeholders to co-develop, creative ideas that challenge convention and redefine industry standards.

    • Metrics and Accountability

  • Define success through cultural resonance, consumer engagement, and brand desire.
  • Foster a culture of accountability and excellence, leading a high-performing team and building an environment of collaboration and creativity.

    • Free To Be, Inclusion & Diversity

    As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

    Skills for Success

    Years of Related Professional Experience : 10+ years

    Educational Position Requirements :

    A formal education in marketing, business, or related fields is helpful, but we value demonstrated expertise and career achievements above all.

    What we expect you already know :

  • Proven experience leading marketing or brand strategy at a global scale.
  • A track record of launching high-profile brand experiences, collaboration and ambassador marketing.
  • Expertise in navigating complex, cross-functional environments to deliver world-class energy marketing.

    • VF Guiding Principles : Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

    What's in it For You

  • A platform to influence the direction of VFs brands at the intersection of culture, innovation, and style.
  • The opportunity to lead a dynamic cross-functional team in an environment that values creativity, community, and cultural insight.
  • The chance to shape the future and cachet in the energy space with VFs brands and a commitment to staying at the forefront of culture.

    • VF Corporation

    VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

    Hiring Range : $198,000.00 USD - $247,500.00 USD annually

    Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

    Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Detailed information on your benefits will be provided during the hiring process.

    Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

    At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

    Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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    Director Innovation • New York, NY, US