Senior Marketing Manager

Data, ZOLLMED.com

Are you the right candidate for this opportunity Make sure to read the full description below.

At ZOLL, we're passionate about improving patient outcomes and helping save lives.

We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

ZOLL Data Systems, a division of ZOLL Medical Corporation, is a healthcare software solutions provider that empowers hospital, EMS and Fire, and billing / accounts receivable (AR) teams to deliver more from better patient outcomes to operational efficiencies and greater revenue capture.

Our business exists to help save more lives through data-driven innovation and interoperability, opening new pathways for our customers to achieve the highest levels of care, collaboration, and reimbursement.

Job Summary

The Senior Marketing Manager creates a bridge between strategy and deliverables, combining B2B marketing strategy, creative, and project management expertise.

They will own the development and hands-on execution of marketing campaigns and projects to drive new customer acquisition, brand awareness, customer engagement, and upselling existing customers using integrated campaign strategies.

This includes content marketing, paid digital media, web conversion optimization, email, social, partner programs, direct mail, and industry events.

Successful candidates will use expert knowledge in both traditional and digital marketing and will provide effective mentorship and coaching to junior team members.

Essential Functions

Collaborate with Marketing leadership to identify, develop, manage, and execute a fully integrated marketing strategy across all aspects of the customer journey from consideration through renewal;

leveraging both traditional and digital marketing channels email, presentation slides, website, digital ads, paid online, print ads, direct mail, events, social, and partner programs.

• Identify and engage prospects, nurturing a steady flow of marketing qualified leads while driving customer engagement and influencing upsell opportunities.
• Create engaging brand-aligned copy and manage the design of marketing campaign elements by partnering with internal Marketing Communications teammates, using outside vendors, or doing it yourself moving prospects and existing customers into action.
• Manage ZOLL Data Systems website as digital marketing hub, including SEO / SEM, design, content, info architecture, production, testing, and digital optimization, driving site visits and conversions.
• Orchestrate the execution of campaign components, monitoring and reporting on campaign performance and striving to optimize and improve results.
• Assign tasks and effectively communicate objectives to production team, and project deliverables and status to stakeholders.
• Track internal / external marketing requests and deadlines, ensuring all deliverables are on track, within scope / budget, and meet quality standards.
• Partner with the Marketing Operations Manager and Marketing Specialist to ensure creative vision and tactical execution that aligns with mar-tech-stack capabilities and workflows.
• Manage creative and digital partners and vendors, including Designers, Copywriters, and PPC.
• Mentor junior members of the marketing team, providing coaching and professional development, encouraging collaboration, and maximizing productivity.

Required / Preferred Education And Experience

• Bachelor's Degree in Marketing, Communications, or related field preferred.
• 8+ years B2B marketing experience.
• 3+ years of experience leading professional marketing teams.
• Experience working in a Software, IT, SaaS, or Cloud Computing environment.
• Experience with HubSpot and Salesforce.
• Experience working in the Healthcare, Fire, or EMS industry.

Knowledge, Skills And Abilities

• Expert level knowledge of multi-channel marketing campaign development / management and current marketing techniques / best practices (integrated marketing, audience segmentation, demand generation, customer lifecycle marketing, sales enablement, and digital marketing).
• Excellent project management skills with proven ability to successfully manage and report out on multiple initiatives, marketing metrics, and campaigns simultaneously using Excel.
• Strong creative vision, utilizing writing, editing, and design abilities to guide and support teams that create high-impact, action-driving content, assets, and branding.
• Solid understanding of MarCom, workflows, and marketing project management solutions (Wrike, Teamwork, or similar tools).
• Strong familiarity with marketing automation, CRM systems, and both email marketing and platforms.
• Detail oriented and analytical, able to maintain organization, prioritize, and multi-task.
• Proactive and creative problem-solver with a desire for continuous learning.
• Able to thrive under pressure in a fast-paced environment.
• Open-minded, skilled at building strong, effective, and collaborative relationships across multiple levels of leadership and stakeholder groups (Product, Marketing, Sales, And Customer Success).

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit.

Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

Salary range $105,000.00 - $125,000.00. Final compensation will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and location.

If you would like to be considered for this job opportunity, please apply by Friday, August 23, 2024.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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