Market Research Manager

Job Title

Location : Hybrid within footprint. Footprint includes, but is not limited to : Buffalo, NY, Baltimore, MD, Bridgeport, CT, Boston, MA, Wilmington, DE, Washington, D.C., New York, NY, Philadelphia, PA

Overview : We are seeking a strategic, motivated research professional to lead the development and delivery of competitive benchmarking studies and custom primary / secondary market research solutions. This role requires expertise in both qualitative and quantitative methodologies and a strong ability to translate data into actionable insights that support strategic decision making across the Retail, Small Business, Commercial, and Wealth sectors.

The ideal candidate is a self-starter with a consultative mindset, capable of handling complex research projects from inception to delivery and producing compelling insight-driven reports that influence key stakeholders. Strong communication skills, data storytelling ability, and proficiency in web survey software and data visualization tools are essential for success in this role.

Primary Responsibilities :

• Manage high-impact strategic competitive benchmarking studies, demonstrating curiosity about the data and conducting in-depth analysis to uncover valuable insights that assist clients.
• Manage and nurture relationships with internal clients across multiple business lines, ensuring research is aligned with business goals and delivers clear, actionable outcomes.
• Consult with stakeholders to clarify research objectives and translate them into effective research design using appropriate qualitative and quantitative methodologies.
• Manage end to end research processes, including questionnaire design, programming, sample development, data collection, analysis, and delivery of final insights.
• Analyze complex data sets and distill them into clear engaging insights and strategic recommendations.
• Tell compelling stories through data by creating visually engaging insight-rich reports and presentations that drive decision-making.
• Design and produce data visualizations using tools such as Excel and PowerPoint, ensuring reports are both aesthetically professional and easy to interpret.
• Collaborate with cross-functional teams, manage multiple projects simultaneously, and deliver high-quality results within established timelines.
• Complete other related duties as assigned.

Scope of Responsibilities :

This position reports to the Head of Market Research. Project scope is typically on the department level. Projects are a mix of strategic and tactical in nature. Working team clients are normally VP level and below. Project owners are normally Admin, Group and Senior VP level and above.

Supervisory / Managerial Responsibilities :

Responsible for supervising vendors and may supervise 1-2 junior staff members.

Independently manages client contact at working team level (VP and below).

Gives vendor and junior staff guidance on determining methods and procedures.

Education and Experience Required :

Bachelors' degree and 6 years' of related experience, or in lieu of degree 10 years' related experience.

Highly proficient in Qualtrics or similar web survey software plus data visualization software such as PowerPoint.

Working knowledge of SPSS, SAS or other statistical software and survey development tools.

Employees in this position should be prepared to travel at least once per quarter within the M&T Bank east coast footprint (primarily to Buffalo, NY). Travel may occur more often than this and is based upon the needs of the business and projects assigned. Employees residing outside of the Buffalo market are anticipated to travel more often than those already located here.

Education and Experience Preferred :

Strong background in quantitative research (web / phone) and qualitative research (in person / online focus groups, advisory panels, and in-depth interviews), including survey design, data analysis and interpretation, report writing and presentation of key findings.

Working knowledge of a wide range of custom market research methodologies and techniques including customer satisfaction / loyalty research, brand awareness / usage, segmentation, ad / concept testing, conjoint, new product development, etc.

Exceptional storytelling skills with the ability to craft compelling narratives that effectively communicate research findings and insights to clients and stakeholders.

Excellent organizational, communication (verbal and written) and interpersonal skills.

Demonstrates meticulous attention to detail, accuracy, and follow-through, with the ability to manage multiple assignments and perform effectively under pressure.

Master's degree or PhD with a concentration in Statistics, Psychology or Marketing preferred.

Graduate degree.

Prior management experience.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.