- Preparation of proposals, pitches, and other initiatives for new business;
- Gaining comprehensive knowledge of the practice groups, including the experience of attorneys and the firm, industry / trade group organizations, trends, and clients;
- Ensuring that the marketing materials for each practice group are kept up to date, accurate, and complete, which includes maintaining lists of experience, descriptions, and other collateral;
- Handling submissions for assigned practice groups, such as directory entries, awards, and league tables;
- Coordinating meetings for practice groups, including understanding collaborative efforts between subgroups within the main group and with other groups to facilitate cross-selling;
- Developing business development and marketing plans for the assigned practice groups and relevant lawyers;
- Collaborating with the business development team to identify opportunities for cross-selling and implementing strategies to strengthen key client relationships throughout the firm;
- Coaching and supporting lawyers in their business development and relationship-building efforts with external and internal stakeholders;
- Planning and overseeing events, CLEs, sponsorships, speaking and writing opportunities, and other targeted marketing activities;
- Collaborating on relevant PR, communications, and digital marketing initiatives by identifying current issues and assessing lawyers' ability to provide commentary or write articles;
- Creating key messages to position the firm in the market;
- Conducting research on industry trends, potential clients, and competitors' marketing activities to identify issues that may affect clients' businesses and propose actions to capitalize on them;
- Directing and managing marketing staff and resources to support individual lawyer and practice group marketing efforts;
- Managing and overseeing business development budgets; and
- Traveling as required.
Requirements
- Bachelor’s degree (with an emphasis in marketing or business preferred).
- 6+ years of experience as a business development / marketing professional at a law firm
- Experience in Corporate and Tax
- Proven experience supporting growth and client acquisition.
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