Marketing Operations Specialist

Marketing Automation Specialist

Remote Position

Option to work in office : San Leandro, CA

Duration : 9 month contract

Schedule : Full time, 40 hours per week.

• Must have in depth Marketo experience, 2+ years. (May consider other marketing automation experience)
• Must have flexibility to support multiple time zones, before / after local working hours. (Standing 7 : 15am PST team meetings required)

We are looking for an experienced and energetic marketing automation specialist to apply / implement the power of marketing automation at AVEVA.

A marketing automation specialist's key role is to contribute to a center of excellence for marketing automation that informs a full 360 view of AVEVA’s customers and partners.

They perform campaign execution tasks including the review and scheduling of email communications, list loads that reflect a performance of a campaign, design A / B testing to learn what works and what doesn't work and fundamental tasks like data clean up in our databases.

Role and Responsibilities

• Contribute to a center of excellence for marketing automation
• Curate and help AVEVA tune a best in class marketing automation system that informs a full 360 view of AVEVA’s customers and partners
• Develop, maintain and contribute to data governance practices including cleansing database so that records sync according between systems
• Perform campaign execution tasks including creation of nurture programs / email / landing pages / templates, web form templates and A / B testing at a global level
• Perform and optimize marketing operations maintenance tasks like reactivation of campaigns to bring forth better set of operating policies
• Implement and manage operational requirements for global communication governance and communication process / calendar
• Execute global strategies to maximize and optimize the database enabling ability to manage relevant communications.
• Advise and document best practices in regard to marketing automation capabilities, testing, and projected results
• Work with key stakeholders to guide, design and execute automated marketing campaigns and programs such as webinars, lead nurturing & event-based campaigns
• Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals

Skills / Knowledge

• Very clear / solid understanding of Marketo (2 years in depth experience preferred)
• Marketo MCE preferred
• Strong workflow process
• Familiar with CRM and / or automation tools and their integration points and business values
• Ability to work closely with others in a team environment
• Innate ability to collaborate and develop positive business relationships with all cross-functional areas within OSIsoft at a global level
• Proficient in recommending best practices and managing governance of operational needs
• Basic knowledge of html and / or web design
• Ability to work in a fast paced environment working with multiple teams including web development and marketing
• Experience managing projects of varying complexity; time management and project management are critical skills
• Exceptional communication, interpersonal, team building, and support skills
• Demonstrate resourcefulness, motivation and initiative
Desired Key Traits :
• Analytical
• Analytical
• High energy
• Disciplined
• Personable
• Process-oriented
• Collaborative
2 days ago