Marketing Operations Specialist
Marketing Automation Specialist
Remote Position
Option to work in office : San Leandro, CA
Duration : 9 month contract
Schedule : Full time, 40 hours per week.
- Must have in depth Marketo experience, 2+ years. (May consider other marketing automation experience)
- Must have flexibility to support multiple time zones, before / after local working hours. (Standing 7 : 15am PST team meetings required)
We are looking for an experienced and energetic marketing automation specialist to apply / implement the power of marketing automation at AVEVA.
A marketing automation specialist's key role is to contribute to a center of excellence for marketing automation that informs a full 360 view of AVEVA’s customers and partners.
They perform campaign execution tasks including the review and scheduling of email communications, list loads that reflect a performance of a campaign, design A / B testing to learn what works and what doesn't work and fundamental tasks like data clean up in our databases.
Role and Responsibilities
- Contribute to a center of excellence for marketing automation
- Curate and help AVEVA tune a best in class marketing automation system that informs a full 360 view of AVEVA’s customers and partners
- Develop, maintain and contribute to data governance practices including cleansing database so that records sync according between systems
- Perform campaign execution tasks including creation of nurture programs / email / landing pages / templates, web form templates and A / B testing at a global level
- Perform and optimize marketing operations maintenance tasks like reactivation of campaigns to bring forth better set of operating policies
- Implement and manage operational requirements for global communication governance and communication process / calendar
- Execute global strategies to maximize and optimize the database enabling ability to manage relevant communications.
- Advise and document best practices in regard to marketing automation capabilities, testing, and projected results
- Work with key stakeholders to guide, design and execute automated marketing campaigns and programs such as webinars, lead nurturing & event-based campaigns
- Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals
Skills / Knowledge
- Very clear / solid understanding of Marketo (2 years in depth experience preferred)
- Marketo MCE preferred
- Strong workflow process
- Familiar with CRM and / or automation tools and their integration points and business values
- Ability to work closely with others in a team environment
- Innate ability to collaborate and develop positive business relationships with all cross-functional areas within OSIsoft at a global level
- Proficient in recommending best practices and managing governance of operational needs
- Basic knowledge of html and / or web design
- Ability to work in a fast paced environment working with multiple teams including web development and marketing
- Experience managing projects of varying complexity; time management and project management are critical skills
- Exceptional communication, interpersonal, team building, and support skills
- Demonstrate resourcefulness, motivation and initiative Desired Key Traits :
- Analytical
- Analytical
- High energy
- Disciplined
- Personable
- Process-oriented
- Collaborative