Sr Director, WeddingWire and International Product Marketing

Sr Director, WeddingWire and International Product Marketing

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams : those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

About The Role And Our Team

You'll be responsible for the go-to-market success of WeddingWire in the USaccelerating product innovation, driving differentiation from other TKWW brands, and exploring growth into new categories / adjacencies such as elopements. You'll partner closely with product and engineering to shape the roadmap and serve as the marketing 'quarterback' to a cross-functional squad, all while keeping a deep focus on the needs of both engaged couples and the wedding professionals who serve them. You'll also have a direct report whom you two will, together, build the international product marketing function from the ground up, while collaborating deeply with product, marketing, sales, and analytics partners across TKWW. You'll deeply understand our customer segments, product capabilities and brands to aide in growth across 7 countries, 5 languages. This is a rare opportunity to shape the trajectory of a global portfolio, lead a high-performing team, and drive product and marketing alignment across multiple countries and customer typesincluding both consumers (couples) and wedding professionals (pros).

Responsibilities

• Own the product marketing strategy for WeddingWire, leading the differentiation strategy of other TKWW brands, and exploring category expansion.
• Develop go-to-market strategies for new features, enhancements, and offerings tailored to both couples and wedding pros.
• Leverage research, usage data, and competitive intelligence to deepen understanding of customer journey.

New Category Exploration

International Product Marketing Strategy

Customer Insights & Value Prop Development

Lead a Scrappy, High-Impact Squad

Successful candidates have :

Work Model :

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you'll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

What We Love About You :

What You Love About Us :

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It's designed to support how we work best : combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.