Job Description
Job Description
Job Description
Summary :
This role is an integral part of the data science and database marketing team within a dynamic casino environment. The candidate will work closely with the Retention Marketing and Data Science teams to plan and implement promotional efforts, support campaign testing, and generate analyses to improve the casino’s marketing efforts.
The Manager of Marketing Analytics will translate complex analytics into actionable strategies, optimizing future marketing activations and driving the casino's growth.
Key Job Responsibilities :
- Support the Database Marketing Department in the areas of budgeting, marketing list segmentation, performance analysis, reporting, revenue enhancement & data mining.
- Combine technical knowledge with business strategy to translate complex analytics into useful recommendations to optimize future activations.
- Analyze target segments or marketing campaigns to identify the performance drivers and provide suggestions and analytics support for campaign strategy and whole marketing eco-system.
- Work with internal data scientists to enhance marketing evaluation models and consumer propensity analyses, developing sophisticated models to predict customer behavior and improve targeting strategies specific to casino patrons.
- Lead and conduct ad-hoc analysis and special projects as requested, proactively identifying business needs and delivering insights that drive decision-making in the casino environment.
Qualifications
Requirements and Preferred Skills :
- Bachelor's degree in Data Science, Analytics, Economics or a related quantitative field
- Master’s degree in a quantitative field preferred but not required
- 4+ years of relevant work experience in analytics or marketing analytics
- Python or R
- Visualization tools such as Tableau, Power BI a plus
- Working knowledge of basic statistics
- Excellent attention to detail, curious, and solution-oriented
- Strong interpersonal and written / verbal presentation skills with ability to present information in a logical and intuitive format.
- Self-motivated and able to independently plan, prioritize, resolve daily issues, and follow through on multiple projects simultaneously to meet project standards and deadlines
Additional Information
Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.
Manager, Digital Marketing Analytics
The Manager of Digital Marketing & Customer Analytics will drive insights and recommendations through data storytelling across MGM's digital marketing platforms and growth initiatives focused on channel trends, attribution modeling, media spend impact, digital campaign effectiveness, A/B testing, di...
Manager, Digital Marketing Analytics
THE JOB:The Manager of Digital Marketing & Customer Analytics will drive insights and recommendations through data storytelling across MGM's digital marketing platforms and growth initiatives focused on channel trends, attribution modeling, media spend impact, digital campaign effectiveness, A/B tes...
Marketing Analytics Senior Manager
Reporting to the Executive Director of Digital Marketing, the Senior Manager, Marketing Analytics will partner closely with Business Intelligence and Revenue Management to apply actionable insights and positively affect Fontainebleau Las Vegas’ marketing and e-commerce execution. The Senior Manager,...
Senior Marketing Analytics Manager - Corporate (Las Vegas)
As a Manager, Marketing Analytics in the Enterprise Analytics team, you will be responsible for overseeing the compilation of results of all customer offers, helping to ensure that loyalty programs continue to profitably influence customer behavior, while also assisting in revenue and calendar build...
Marketing Specialist
Reporting to the Director of Communications & Marketing Operations, the Marketing Specialist is responsible for promoting WestCare's efforts, maintaining branding, and crafting messaging to improve community awareness and consumer acquisition in WestCare Nevada and Oregon. Maintain continuous lines ...
Manager, Digital Analytics
Proficiency with modern data warehousing, web analytics platforms (Adobe Analytics, Google Analytics, etc. JobPosting","title":"Manager, Digital Analytics ","datePosted":"2024-08-20T00:00:00","validThrough":null,"description":"\nHow You'll Make a Difference\nYou will be responsible for developing an...
Marketing Coordinator
As a Marketing Coordinator, you will be responsible for supporting the Firm in achieving its marketing goals. We are seeking a highly motivated Marketing Coordinator to join our team. You will work closely with the marketing committee through its chairperson to ensure that all marketing initiatives ...
Marketing Coordinator
Plot Property Group is seeking a dynamic and organized Marketing Coordinator to join our team. The ideal candidate will have experience in hiring and managing teams, developing and tracking marketing KPIs, and overseeing direct mail marketing campaigns. Track, analyze, and report on key marketing me...
Marketing and Communications Manager
The Marketing and Communications Manager will oversee the creation and execution of a strategic marketing plan across multiple platforms, ensuring that brand standards and integrity are upheld. Develop and implement comprehensive marketing and public relations strategies that align with the institut...
Marketing Coordinator
The marketing coordinator is vital in supporting the marketing team by coordinating and executing various marketing and communications activities. The marketing coordinator's role is crucial for ensuring the smooth execution of marketing initiatives, contributing to the overall success of the ma...