Talent.com
Search Engine Optimization Specialist
Search Engine Optimization SpecialistPella Corporation • Urbandale, IA, United States
Search Engine Optimization Specialist

Search Engine Optimization Specialist

Pella Corporation • Urbandale, IA, United States
job_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

SEO Specialist

Urbandale, IA (hybrid)

Pella is seeking a strategic, data-driven, and curious SEO specialist to lead and scale our organic search strategy. This role will partner with internal and external stakeholders to manage and deliver cutting edge digital experiences.

As an SEO Specialist, this position will be responsible for driving the development and execution of comprehensive SEO strategies, enhancing visibility and performance across location-specific and national pages. This position will require in-depth understanding of SEO strategies, knowledge of multiple SEO analytic and tracking tools, and experience in creating reports to share with team members and senior leadership.

Key Responsibilities

Strategy & Execution

  • Develop and implement a comprehensive SEO roadmap covering technical, content, and local SEO.
  • Support content strategy through keyword targeting, internal linking, and scalable optimization frameworks.
  • Set and track SEO performance goals in partnership with the Web Strategy Manager.
  • Collaborate with internal and external partners to execute keyword research, competitive analysis, and content initiatives.

Measurement & Optimization

  • Monitor local and national share-of-voice (SOV) performance.
  • Use SEO tools and analytics platforms to generate reports and deliver actionable insights to stakeholders.
  • Lead SEO testing and experimentation (e.g., title tags, meta descriptions, CTR, copy variants) for continuous improvement.
  • Search Landscape & Governance

  • Stay current on algorithm updates, emerging technologies, and industry trends, including AI impacts.
  • Develop and enforce SEO governance, standards, and documentation.
  • Identify opportunities to automate SEO workflows and scale insights.
  • Skills & Experience

  • Bachelor’s degree (B.A. / B.S.) required.
  • 5+ years of hands-on SEO experience with a proven track record of driving growth.
  • Expertise in on-page, off-page, technical SEO, and content marketing best practices.
  • Proficiency with tools like BrightEdge, Google Search Console, and GA4
  • Familiarity with CMS platforms (e.g., Contentstack, Strapi) and basic HTML / CSS / JavaScript.
  • Understanding of content strategy and editorial workflows.
  • Experience with Agile project management methodologies.
  • Strong collaboration, presentation, and reporting skills, including executive communication.
  • Comfortable working in agile environments with evolving priorities.
  • serp_jobs.job_alerts.create_a_job

    Engine Specialist • Urbandale, IA, United States

    Job_description.internal_linking.related_jobs
    Paid Search Manager

    Paid Search Manager

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Paid Search Manager to lead and optimize its paid search programs.Key Responsibilities Develop, manage, and optimize paid search strategies across Google Ads and Micros...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    SEO Analyst

    SEO Analyst

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an SEO Analyst to interpret data and support SEO decisions across their ecosystem.Key Responsibilities Monitor and interpret core metrics related to user behavior and sea...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Financial Planner - AI Trainer

    Remote Financial Planner - AI Trainer

    Data Annotation • Ames, Iowa
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the q...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    SEO Strategist

    SEO Strategist

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an SEO Strategist to develop data-driven strategies that enhance website visibility and performance. Key Responsibilities Develop comprehensive SEO strategies aligned with...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Technical Organic Search Contractor

    Technical Organic Search Contractor

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an Organic Search Technical Contractor (AEO / GEO / SEO).Key Responsibilities Enhance the technical performance and structure of HubSpot and Webflow sites to improve organic ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Forward Deployed Engineer

    Forward Deployed Engineer

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Forward Deployed Engineer, AI Agents.Key Responsibilities Work directly with customers to build and deploy AI agents using the developer toolkit Act as a technical adv...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Localization Web Engineer

    Localization Web Engineer

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Localization Web Engineer (Machine Learning).Key Responsibilities Design and implement automation tools to optimize localization pipelines Develop and maintain interfa...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Localization Project Manager

    Localization Project Manager

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Localization Project Manager for video game localization.serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    SEO Associate

    SEO Associate

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an SEO Associate to assist with executing digital visibility campaigns.Key Responsibilities Conducting in-depth keyword, market, and competitor research Performing techn...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote Commercial Banking Analyst - AI Trainer

    Remote Commercial Banking Analyst - AI Trainer

    Data Annotation • Ames, Iowa
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the q...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Agentic Modernization Specialist

    Agentic Modernization Specialist

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an Agentic Modernization Expert to lead modernization projects leveraging GenAI for transforming legacy code into new software. Key Responsibilities Design and implement a...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    AI Data Specialist

    AI Data Specialist

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an AI Data Specialist to support the improvement of AI-generated content in English.Key Responsibilities Perform data collection, evaluation, and annotation Conduct pair...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    AI Automation Specialist

    AI Automation Specialist

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for an AI Automation Specialist to design and deploy automations for its fintech operations.Key Responsibilities Create automations using various workflow builders and script...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Travel Nurse RN - Med / Surg / Telemetry - $231 per week in Ames, IA

    Travel Nurse RN - Med / Surg / Telemetry - $231 per week in Ames, IA

    TravelNurseSource • Ames, IA, US
    serp_jobs.job_card.full_time
    TravelNurseSource is working with Care Career to find a qualified Med / Surg / Tele RN in Ames, Iowa, 50010!.The Telemetry Nurse carries out patient assignments and assumes primary care responsibilit...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior SEO & Analytics Specialist

    Senior SEO & Analytics Specialist

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Domain Lead.Key Responsibilities Develop and execute a comprehensive SEO strategy aligned with business goals Conduct regular technical site audits and partner ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Paid Search Manager

    Senior Paid Search Manager

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Paid Search to lead their paid search strategy and oversee campaign management. Key Responsibilities Lead all paid search efforts, including strategy, ex...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Search Engine Optimization Specialist

    Search Engine Optimization Specialist

    VirtualVocations • Des Moines, Iowa, United States
    serp_jobs.job_card.full_time
    A company is looking for a Search Engine Optimization Specialist to optimize online presence and visibility for websites. Key Responsibilities Support site migrations by collaborating with enginee...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Travel Nurse RN - Med / Surg / Telemetry in Ames, IA

    Travel Nurse RN - Med / Surg / Telemetry in Ames, IA

    TravelNurseSource • Ames, IA, US
    serp_jobs.job_card.full_time
    TravelNurseSource is working with GrapeTree Medical Staffing, LLC to find a qualified Med / Surg / Tele RN in Ames, Iowa, 50010!. About GrapeTree Medical Staffing, LLC.GrapeTree Medical Staffing has o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted