Director of Sales & Catering-South Coast Winery Resort & spa

Carter Hospitality is seeking a seasoned Director of Sales & Catering to lead the Sales & Catering department at South Coast Resort & Spa.

South Coast Winery Resort& Spa is a full service resort located in the heart of Temecula's Wine Country.

Some Essential Duties Include :

• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
• Ensure best client service is being made available through communication amongst the team, cross-training within the department, and appropriate office coverage.
• Set example through professionalism, friendly attitude towards clients and co-workers, timely response to client and co-worker needs, and observance of Sales Office standards.
• Ensure the sales team shares these same ideals.
• Have open door policy for open communication within department.
• Provide opportunities for cross-training, development and growth.
• Be familiar with all areas of the sales department (cross-trained) in order to best service client.
• Perform necessary supervisory functions to effectively and efficiently manage personnel assigned.
• Determine the standards of performance as a basis for review progress of sales department members.
• Ensure hotel meets or exceeds budgeted goals.
• Follow company cross-sell procedures.
• Utilize company database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
• Organize travel agent month and travel agent appreciation rates for slow months.
• Solicit PR, travel agent and other business through personal calls, trips and networking.
• Maintain and expand targeted media lists / contacts.
• Develop and send informative press releases to targeted lists highlighting all activities and promotions.
• Actively participate in industry and civic organizations, serving as a representative of the company to enhance our knowledge of local operations and activities.
• Maintain and expand Corporate Incentive Program via direct mail, personal visits and phone calls with participants and potential clients to ensure program’s success.
• Continue to develop and educate self and staff.
• Aid with group bookings, site inspections and visits as needed.
• Work directly with the General Manager and sales team on the business plan, trimester plan and budgets.
• Manage advertising, direct mail and sales budget, making appropriate recommendations for realignment, when necessary.
• Monitor overall office workflow and make adjustments as necessary.
• Yield rates on a weekly basis with the General Manager, Sales Manager and the Yield / Reservations Coordinator.
• Oversee and ensure the update of the different websites and GDS
• Generate and cross book sales leads
• Monitor progress of the sales team
• Responsible for training sales managers and department heads on appropriate aspects of Cross Selling.
• Takes PRIDE in everything we do.
• Takes OWNERSHIP of their actions and decisions.
• Displays LEADERSHIP in our industry and our community.
• Acts with INTEGRITY by being honest, trustworthy and doing the right thing.
• Displays TEAMWORK by committing to common goals based on open and honest communication.
• Delivers EXCELLENCE to our guess, our communities and to each other.
22 days ago