Marketing Manager

Job Description

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Job role : Marketing Manager

The client has an immediate opening for a Marketing Manager to join their team!

In this role, you will be responsible for leading all marketing activities including brand marketing, social media, product marketing, and public relations.

You will work closely with the Director of Sales and Operations to create a strategy for the company. Our team is grounded in the principles of learning fast, focusing on our customers, and quickly adapting to deliver new opportunities.

This position will report to the head of Sales and Marketing.

Position Summary

This role is instrumental in helping the client become even more well-known for its broad assortment of architectural lighting.

The Marketing Manager will support growth across all channels including direct commercial business, lighting specifiers, integrators, e-commerce, and direct-to-designers.

This role will help build and expand the client's brand by driving awareness and inspiration through a wide range of online and offline marketing activities related to product launches, digital marketing efforts, and sales materials.

This role will be expected to report quarterly on measurable activities.

Responsibilities

• New Product Introductions - Work closely with product development, creative, and engineering teams to ensure every new product launches with complete and accurate content, imagery, and inspiring / educational sales tools.
• Catalog / Website / Specification Sheets / Install Instructions / Design Guides - Work closely with product development and creative teams to prepare, build and maintain architectural catalogs / brochures, website content, and specification sheets;

includes drafting, copywriting, proofing, working with the web-team for implementation, and coordinating distribution.

Sales Tools / Training - Support the sales teams by soliciting feedback on material needs and executing upon feedback via a "project management" mindset and within the expectations of the budget.

Sales tools include rep cases, catalogs / brochures, application imagery, installation and feature videos, webinar training, etc.

Tradeshow - Work closely with the sales and creative teams to ensure the client's architectural displays, marketing collateral, physical products and special events represent the brand in the best possible light.

Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.

Email Campaigns & Social Media - Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest.

This role is responsible for developing a content calendar and working with the creative team to deploy relevant content to each platform.

• Competitive Research - Monitor and report on marketing programs led by competitive lighting companies across all relevant channels.
• Budget - Responsibly execute marketing initiatives within the expectations of the budget and help track expenses for the department.
• Set objectives and marketing plans related to brand strategy, new product development pipelines, and sales goals, all in the context of an ever-increasing understanding of the competitive space and the key market drivers.
• Serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging, and product information as newsworthy products / programs are launched.
• Develop ongoing sales support materials, programs, and newsletters to increase the productivity and effectiveness of our network of sales reps with our customers (whether industry specifiers, e.

g. architects, lighting designers, etc.)

Write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales / customer newsletters, a wide variety of email blasts.

Qualifications And Competencies

• Bachelor's degree in marketing, Communications, Public Relations, or related field.
• A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing).
• 3 Years Experience In Architectural Lighting Is Preferred.
• Experience in multi-channel B2B and B2C business models is a plus.
• Must exhibit proficient computer skills utilizing the Microsoft Office Suite and Adobe suite of products (Photoshop, InDesign, and Illustrator).

Experience with Constant Contact database / email system or like product.

• Proven success in developing, implementing, and measuring marketing programs, public relations, social media, digital marketing, etc.
• Excellent verbal communication and writing skills, with some copywriting experience (with samples available).
• Interest in and energy to investigate innovative marketing strategies, techniques, and tactics to bring a steady stream of new recommendations designed to meet the overall marketing objectives in more efficient and / or effective ways.

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