Senior Manager, Customer Lifecycle Marketing

Job Description

Job Description

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code.

This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure and do it all right from the start.

Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values : One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

As the Senior Manager, Customer Lifecycle Marketing, you will lead a team of two in creating strategies to increase customer engagement, onboarding, and adoption.

Your focus will be on security and developer personas across Snyk's admins and users. Your responsibilities will include customer communications, and building onboarding and adoption strategies to ensure a seamless and engaging experience for our customers.

You will work with the broader marketing team, Product Management, Technical Success, and Support teams to help customers realize the full value of Snyk's platform- helping customers achieve their goals while unlocking other opportunities and use cases.

You will leverage customer data and insights to launch highly targeted, always-on omni-channel campaigns to provide best-in-class customer experiences.

You'll spend your time :

• Oversee the strategy for email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
• Develop and execute a comprehensive customer onboarding and adoption strategy that addresses the unique needs of both security and developer personas, including admins and users
• Work with Customer Success to map Snyk's customer lifecycle stages and design and implement strategic initiatives for each stage of the customer journey
• Collaborate with Sales, Customer Education, CS, and Product teams to lead the design and implementation of customer lifecycle programs, specifically onboarding & adoption
• Curate and enhance onboarding content to effectively communicate product value and facilitate customer understanding.
• Collaborate with cross-functional teams to ensure that onboarding content aligns with product updates and features.
• Provide insights to the product team based on customer feedback to contribute to product development and improvement.
• Influence how Snyk defines the key performance indicators (KPIs) to measure the success of customer onboarding and adoption efforts.
• Analyze customer data and feedback to identify trends in onboarding and adoption. Use these insights to optimize processes and identify ideal customer segments for expansion.

What you'll need :

• Experience managing a team of direct reports
• Proven experience in customer marketing, with a focus on onboarding and adoption strategies.
• Strong project management and collaboration skills.
• Familiarity with technical audiences, particularly developers and security practitioners.
• Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
• Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
• Ability to work collaboratively in a fast-paced environment.
• Skilled in project management, capable of managing multiple projects and excelling in prioritization.
• Comfort with A / B testing and experimenting with new strategies; adaptability to feedback and results.
• Experience with customer education platforms and developing in-app messaging cadences are a plus

We care deeply about the warm, inclusive environment we've created and we value diversity we welcome applications from those typically underrepresented in tech.

If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place.

From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work / life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

• Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
• Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
• Health benefits, employee assistance plans, and annual wellness allowance
• Country-specific life insurance, disability benefits, and retirement / pension programs, plus mobile phone and education allowances
17 days ago