Head of Creative Strategy Job at OnHires in Minneapolis

About the Company Our client makes modern home-gardening joyful, easy, and wildly successful — from heirloom vegetable seeds and specialty herb kits to bonsai starters, grow-lights, and patio planters. Backed by EAK Distribution, they’re already an 8-figure e-commerce brand selling on Amazon, Shopify, TikTok Shop, and their own DTC site, and they’re on a fast track to $30 million in annual revenue within the next few years.

Why You’ll Love Leading Creative

True Ownership : Your creative roadmap shapes every customer touchpoint, from eye-catching packaging, market-leading graphics, and scroll-stopping videos.

Direct CEO Partnership : Pitch moon-shot ideas and influence brand architecture at the highest level.

Hyper-Growth Pace : We add 70+ new SKUs each year as we scale toward $30M.

Culture of Learning : Budget and time for courses, conferences, and experimentation (fail fast, learn faster).

Remote Freedom : Work anywhere!

Strong, Collaborative Team : Join a diverse crew that shares wins, ideas, and feedback every day.

Here is Your 90-Day North-Star Mission

Audit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.

Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.

Quick-Win Tests – Run A / B experiments that lift click-through rate (CTR) by 10% on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio).

What You’ll Do Creative Strategy & Storytelling

Craft visual + verbal identity for every product; champion consistency across all touchpoints.

Turn competitive research, reviews, and keyword data into irresistible angles and visuals.

Collaboration with Product Development

Partner with R&D to bring new seeds, kits, and products to life, shaping packaging, imagery, and launch assets.

Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market.

Leadership & Mentorship

Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators.

Drive weekly feedback loops, OKRs, and loud Slack celebrations.

Ability to recruit, mentor, and skill up employees

Asset Production & E-commerce Optimization

Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts.

Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows).

Data-Driven Experimentation

Plan and interpret A / B tests for CTR, CVR, and AOV; iterate designs in rapid sprints.

Present insights in crisp dashboards for Growth and Product teams.

Systems & Scaling

Implement ClickUp boards, shared Figma / Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200.

Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR).

What You Bring Must-Haves

4+ years leading creative for an e-commerce or CPG brand.

Fluent visual communicator — able to convey core messages through static, motion, and interactive creative.

Portfolio of Amazon & DTC wins and clear performance metrics.

Mastery of Adobe CC; strong photo / video production chops.

Proven A / B testing & KPI reporting experience.

Stellar communicator — can pitch ideas to execs & juniors alike.

Ability to learn new tools such as AI.

Strong project management ability.

Nice-to-Haves

Managed pipelines for 300+ SKUs.

High-level copywriting prowess — able to craft winning headlines & body copy.

Hands-on video-editing skills.

Familiar with 3-D renders or AI-assisted design.

Scaled a team from 0 → 6+.

Passion for gardening.

Perks & Benefits

Competitive Pay + annual performance bonus

Health Allowance after 90 days (use it your way)

Education Stipend for courses, conferences, or coaching

Flexible PTO with local-holiday swaps

Supportive, Collaborative Team Culture —daily stand-ups, open feedback loops, and shared wins

How to Apply Portfolio — Share 3–5 before / after projects that moved the needle (include metrics).

Optional Creative Challenge — Re-imagine one of our Amazon images; show your thinking.

Cover Letter — Tell us how you’d level-up our amazon storefront in 60 days.

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