Vista Paint Corporation, a manufacturer of architectural coatings, is looking for a Marketing Manager to join our management team.
This position will be located at our corporate headquarters in Fullerton, CA.
Job Summary :
The Marketing Manager / Graphic Designer will coordinate, develop and design marketing policies, advertisements, promotional programs, and campaigns.
Duties / Responsibilities :
- Work with the management team and design team to produce new ideas for company branding, web design, inspiration, promotional campaigns, social media, written content, video content, and marketing communications.
- Create and develop designs, graphics, promotional material, print advertisement, radio advertisement, product brochures, press releases and digital advertisement.
- Evaluate trends, assess new data and keep up-to-date with the latest branding, web, video, content and marketing techniques.
- Shape brand standards and create procedures to ensure all work is brand appropriate.
- Supervise the department’s daily workflow, assign project workload, and monitor deadlines and budgets.
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Maintains knowledge of trends and developments in the paint market; identifies needs for new products and services and makes recommendations to management team.
- Collaborates in the development of new products.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Collaborates, participates in, and coordinates promotional activities, contractor promo events, or trade shows.
- Negotiates contracts for services needed to execute a marketing strategy / advertisements.
- Performs other duties as assigned.
Required Skills / Abilities :
Excellent concept designer with graphic design skills.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Thorough understanding of principles and methods used to promote, display, and sell products and services.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Ability to create, implement, and monitor budgets.
Proven work experience as a digital or social media coordinator.
Expertise in multiple social media platforms.
In-depth knowledge of SEM, SEO, Content Marketer, keyword research, Google Analytics
Ability to deliver creative content (text, image, graphics).
Familiarity with online marketing strategies and marketing channels.
Ability to gasp future trends in digital technologies and act proactively
Proficient with Microsoft Office Suite or related software.
Proficient with Adobe Creative Cloud, specifically using MacOS.
Supervisory Responsibilities :
- Recruits, interviews, hires, and trains new staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees in accordance with company policy.
Requirements
Education and Experience :
- Bachelor’s degree in Business, Marketing, Graphics or related field required.
- At least five years of experience in a related field.
Physical Requirements :
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 25 pounds at times.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
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