Senior Vice President of Product Marketing

Overview

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Senior Vice President of Product Marketing

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system, we touch nearly 20% of the world's investible assets.

Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace.

Through our unique ideas and talents, together we help make money work for the world.

Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry?

Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth? BNY Mellon Pershing is seeking a dynamic Vice President of Product Marketing to lead our product marketing strategy, execution, and overall go-to-market efforts.

In this role, you'll make an impact in the following ways :

Product Marketing Strategy Leadership : Lead the development and execution of comprehensive product marketing strategies that align with Pershing's business objectives and market dynamics within the financial services industry.

Define product positioning, messaging frameworks, and go-to-market strategies to drive awareness, adoption, and revenue growth for Pershing's solutions.

Messaging Development and Alignment : Develop strategic messaging frameworks that articulate the unique value propositions of Pershing's products and solutions to target audiences.

Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure messaging alignment and consistency across all marketing channels and campaigns.

Go-to-Market Planning and Execution : Provide strategic direction and leadership to the team responsible for go-to-market planning and execution.

Drive the development of integrated marketing plans and launch strategies for new products, features, and enhancements. Leverage market insights and customer feedback to optimize go-to-market tactics and maximize product adoption and revenue.

Content Strategy and Development : Develop and execute content strategies that support product marketing initiatives across various channels and formats, including digital, print, and events.

Drive the creation of high-impact marketing collateral, sales enablement materials, and thought leadership content to educate and engage target audiences throughout the buyer's journey.

Competitive Analysis and Differentiation : Conduct in-depth competitive analysis and market research to identify market trends, competitive threats, and opportunities for differentiation.

Develop strategies to position Pershing's products and solutions effectively against competitors and communicate key differentiators to target customers.

Customer Insights and Feedback : Gather and analyze customer insights, feedback, and market data to inform product marketing strategies and decision-making.

Collaborate with sales and customer success teams to understand customer needs, pain points, and use cases, and incorporate feedback into product positioning and messaging.

Stakeholder Collaboration : Collaborate closely with internal stakeholders, including product management, sales, marketing, and executive leadership, to align product marketing efforts with business priorities and objectives.

Serve as a strategic advisor on product marketing matters, driving consensus and buy-in across the organization.

Team Leadership and Development : Build and lead a high-performing product marketing team, providing mentorship, guidance, and professional development opportunities.

Foster a culture of innovation, collaboration, and continuous improvement within the team to drive excellence in product marketing strategy and execution.

To be successful in this role, we're seeking the following :

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
• 15+ years of experience in product marketing, with a strong track record of success in the financial services industry.
• Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.

At BNY, our culture speaks for itself. Here's a few of our awards :

• America's Most Innovative Companies, Fortune, 2024
• World's Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability : IN - 100% score, 2023-2024

Most Just Companies", Just Capital and CNBC, 2024

• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.

We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity / Affirmative Action Employer - Underrepresented racial and ethnic groups / Females / Individuals with Disabilities / Protected Veterans.

BNY Mellon assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment.

However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department / team performance, and market factors.

Employer Description :

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle.

BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets.

BNY Mellon remains one of the safest, most trusted, and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world.

Whether providing financial services for institutions, corporations, or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets.

It's the collective ambition, innovative thinking, and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart.

Make your mark : bnymellon.com / careers.

EEO Statement :

BNY Mellon is an Equal Employment Opportunity / Affirmative Action Employer. Minorities / Females / Individuals With Disabilities / Protected Veterans.

Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients, and communities we work with and serve - and to empower our team to do their best work.

We support wellbeing and a balanced life and offer a range of family-friendly, inclusive employment policies and employee forums.

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