Marketing Manager, Strategic Marketing

Are you a systems thinker with a passion for messaging and great prose? Are you equally excited about crafting educational content and creating systems for standardization?

Amazon Web Services is looking for a customer-obsessed, language-sensitive, detail-oriented marketing manager to develop training curriculum, templates, and mechanisms for product messaging and positioning at AWS.

Amazon Web Services (AWS) is a dynamic, rapidly-growing business and is the leader in providing secure, reliable, scalable, and innovative cloud services that help over a million businesses across the globe scale and grow.

In this role, you directly affect the experience for millions of customers considering the complex solutions and services offered by AWS.

You will create curriculum and systems that enable the entire product marketing organization to deliver clear and compelling messaging and positioning for AWS products and solutions.

You will use strong writing and editing judgment to champion high standards for product messaging, positioning, and storytelling, and you will inspire teams to follow those standards.

You will also develop quality and success metrics for the product marketing organization, and own continuously reporting on and improving those metrics.

And you will research our audiences, analyze the existing messaging guidelines, competencies, and processes, and develop / deliver training curriculum, resources, and mechanisms for improvements based on user experience data and best practices.

The ideal candidate will have experience building and leading training programs focused on developing topnotch messaging and storytelling, streamlining processes, and continuously improving contributor self-sufficiency.

Also important is a creative, entrepreneurial spirit, as the role requires building a training program from the ground up, from assessing organizational needs to creating mechanisms for measuring program effectiveness.

To excel in this position, you should be comfortable in a fast-paced, high-energy environment with more ambiguity and more chances to lead than usual.

You should have a proactive approach to solving problems and building sustainable solutions. You’ll need strong cross-functional leadership experience and the proven ability to influence others.

And you should enjoy being part of a team whose members support each other and pull together on critical programs and tasks.

This role will sit in Seattle WA only. Relocation to this location only from within the US only.

Key job responsibilities

Develop a plan for building engaging training and resources to help marketers build messaging and content with greater quality, consistency, and confidence.

Design a training program based on a needs assessment and training best practices.

Create mechanisms for managing the program, assessing effectiveness, and updating stakeholders.

Continually assess organizational needs and the effectiveness of training and resources.

A day in the life

Sales, Marketing and Global Services (SMGS)

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success.

AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

About the team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply.

If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.

Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work / Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.

When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

We are open to hiring candidates to work out of one of the following locations :

Seattle, WA, USA

BASIC QUALIFICATIONS

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

PREFERRED QUALIFICATIONS

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience in marketing or marketing research
4 days ago