Marketing Manager (Hybrid)
About the Business
LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency.
Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle - all while reducing risk.
You can learn more about LexisNexis Risk at the link below. https : / / risk.lexisnexis.com / insurance
About our Team
This is a rare opportunity to join a dynamic, high-performing marketing team within a high-growth advanced analytics and data technology business.
Our team is committed to promoting solutions that improve and protect lives, making this role both exciting and impactful for potential candidates.
About the Role
The Marketing Manager is responsible for initiating and driving marketing strategies and plan development for various data analytics solutions for the insurance industry, including our identity management and insurance acquisition and retention solutions.
This position will manage and support marketing activities including but not limited to value proposition and messaging development, demand generation activities (digital advertising, content marketing, email communications, events and webinars), content and sales tool development, and industry specific marketing communications to internal and external stakeholders.
This role will work with marketing leadership, business stakeholders, product management, sales, marketing centers of excellence and other functional areas to ensure that marketing efforts are on target / on brand and meet the needs of the organization from a lead generation, customer retention and thought leadership position.
Responsibilities
- Developing fully integrated strategic marketing plans with objectives for awareness, demand generation and retention
- Evaluating new channels, benchmarking, and reporting performance to drive lead generation for qualified opportunities across our markets
- Creating high-impact messaging and thought leadership content, including eBooks, infographics, white papers, and more, for various channels such as web, social, blogs, video, print, etc.
- Overseeing creative development of marketing materials and coordinating promotion activities with internal stakeholders, and external agencies / vendors
- Tracking, analyzing and reporting marketing results per initiative.
- Executing marketing deliverables and tactics such as direct mail, digital advertising, email marketing, events, social media marketing, webinars, etc.
Requirements
- Must have experience working in a matrixed environment with multiple stakeholders and partners
- Have extensive experience in messaging and value proposition development
- Must have a minimum of 7-10 years in-depth, business-to-business consultation and strategy development
- Experienced with Information Technology, Data Analytics and Start-up organizations preferred. Insurance industry marketing experience a plus.
- Have proven experience in using contact management systems, CRM and / or marketing databases.
- Experience with integrated lead generation / nurturing, up-sell / cross-sell, and retention programs and processes
- 4-year College Degree (preferably in Marketing, Communications or Business) or equivalent in work experience.
- Have experience with budgeting and planning processes
- Must have e xtensive content marketing experience including the ability to create content for various mediums and supervise contract writers and agencies for desired output.
- Experience in leading projects in their entirety and in handling multiple projects with strong project management
- Exhibit strong written and verbal communication skills
Learn more about the LexisNexis Risk team and how we work here
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