Digital Marketing Specialist

Every day at CMTS, we undertake impactful infrastructure projects that positively impact lives and communities. CMTS has an extensive 40-year industry experience, which ensures a strong foundation for ongoing success. Our company values employees by fostering a culture of learning, personal development, and well-being. We prioritize work-life balance and ethical business practices and engage with our community through employee-driven initiatives. Join us on our journey of growth and success! We're currently seeking a highly motivated Digital Marketing Specialist located in Dallas, TX. Required Education : Bachelor's degree in Mass Communication, English, Visual Design, Marketing, Business, New Media, Public Relations or other related field. Required Qualifications : In order to become a candidate, you must possess the following skills and abilities. 2+ years of demonstrable experience in marketing or digital marketing roles. Knowledge of content management tools (CMS Hub, Squarespace, and / or WordPress). Knowledge of Adobe Creative Suite, PowerPoint, Microsoft Office 365, Microsoft Teams, and email Marketing platforms. Excellent analytical skills to understand data, study metrics, and align strategies. Innovative thinker with a keen eye for detail and identifying trends. Strong interpersonal, verbal and written communication skills. Preferred Qualifications : Relevant certificates like Google Analytics Certification, Google Ads Certification, and / or HubSpot's Inbound Certification Course. Familiarity with marketing analytics tools like Google Analytics and SEMRush. Knowledge of photography and videography. A / E / C industry experience Responsibilities : Campaign management : Plan, execute, and manage marketing campaigns across various digital channels and platforms. Content creation : Create, develop and publish written, visual, and other digital content to support marketing and communication goals. Data analysis : Monitor campaign performance, measure key metrics (like traffic and conversion rates), and use data to make informed decisions. Optimization : Optimize campaigns for search engines (SEO / SEM) and other platforms to improve performance and maximize ROI. Market research : Research advertising trends, competitor activities, and target audience to inform strategy. Reporting : Communicate campaign results, growth, and analytics to management and other stakeholders. Salary : $65,000-$85,000 annually Bonus Pay : A bonus may be granted to employees depending on individual performance, employee utilization, attendance, tenure, and furtherance of other non-financial corporate goals; bonus opportunities are available at management's discretion. Apply : CMTS LLC offers 100% company-paid medical, dental, vision, 401k, life, and long-term disability insurance coverage for employees. CMTS, LLC is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, pregnancy, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. Employment Type : Full Time