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Senior Product Manager, Marketing Analytics San Francisco, CA

Senior Product Manager, Marketing Analytics San Francisco, CA

AmplitudeSan Francisco, CA, United States
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Senior Product Manager, Marketing Analytics

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Summer 2025 Report. Learn how to optimize your digital products and business atamplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI) : Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

Marketing Analytics is Amplitude’s newest product offering, bringing together product and marketing teams in a single tool to optimize the entire customer journey. From the start, our platform was designed to track user behavior—not just surface-level engagement—and to connect it directly to business outcomes. We’re giving marketers the same power product teams have had for years : real-time visibility, built-in experimentation, and the ability to act on behavior as it happens.

As an early member of the product team, you have an opportunity to shape a 0 >

1 product and change the way digital analytics teams work everywhere.

As a Senior Product Manager, you will :

  • Own the product vision, strategy, and roadmap for Amplitude’s Marketing Analytics — grounded in customer needs, emerging trends, and our unique strengths as a digital analytics leader
  • Be a thought leader for marketing analytics, driving best practices both internally and with our customers
  • Partner with design and engineering to build and iterate on well-crafted solutions
  • Work closely with our customers and go-to-market teams to deeply understand customer needs and identify opportunities for improvement
  • Partner with marketing and sales leadership to shape the go-to-market strategy for early adoption, customer education, and market differentiation
  • Collaborate with other leads in the product org to discover opportunities where we can differentiate Amplitude’s offering with platform capabilities that go beyond analytics insights alone
  • Own and drive key product metrics for your area, connecting the team’s bets to business outcomes

You'll be a great addition to the team if you have :

  • Experience building tools for digital, growth, or performance marketing — or deep empathy for their workflows and challenges
  • Familiarity with marketing tools like Google Analytics or Adobe Analytics and the core problems they solve
  • Prior experience shipping product features for Enterprise B2B software with design and engineering teams
  • Comfort with ambiguity and change at a fast pace — as a newer product, what we plan today could change tomorrow
  • Good judgment for which problems to lean in on and which to leave alone (i.e. be good at knowing what to “say no” to)
  • A strong habit of using data and analytics to inform your decisions
  • Follow-through with your work to understand outcomes and learn from your mistakes
  • Set ambitious goals and consistently achieve them through a clear strategy, disciplined execution and strong collaboration
  • Experience with (or willingness to learn!) AI tools like Bolt, Lovable, ChatGPT, or Claude to augment PM workflows
  • Who We Are

    The Company : Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work : we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

    The Product : Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand : a platform that empowers companies to thrive in the digital era.

    Benefits

    We care about the well-being of our team : We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

    Some of our benefit programs include :

  • Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
  • Flexible time off, paid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit / parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
  • Excellent Parental benefits including : 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits / Adoption / Surrogacy support, Back-up Child Care support
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
  • We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
  • Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.
  • Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

    This role is eligible for equity, benefits and other forms of compensation.

    Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range : $190,000 - $286,000 total target cash (inclusive of bonus or commission)

    Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range : $212,000 - $319,000 total target cash (inclusive of bonus or commission)

    Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range : $212,000 - $319,000 total target cash (inclusive of bonus or commission)

    Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range : $190,000 - $286,000 total target cash (inclusive of bonus or commission)

    Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range : $190,000 - $286,000 total target cash (inclusive of bonus or commission)

    Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only : unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    Staying Safe - Protect Yourself From Recruitment Fraud

    We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and / or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

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    This role is a hybrid role based in San Francisco, are you comfortable commuting into the office 2x a week?

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  • Demographic Questions - United States

    To help hold ourselves accountable to our diversity and inclusion objectives, and for government reporting purposes, please take a few moments to complete the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

    Why is Amplitude collecting demographic data? What is Amplitude trying to achieve by collecting this data?

    Collecting demographic data is part of our commitment to inclusivity and fairness in the hiring process. Amplitude has made a commitment that all candidates experience a fair and equitable hiring process. As a data-driven company, we believe you can’t improve something if you can’t measure it. We are implementing methods to measure fairness in the Amplitude hiring process, and we need demographic data from applicants to achieve these goals.

    As set forth in Amplitude's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

    How do you know if you have a disability?

    You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

    How do you know if you have protected veteran status?

    If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. Classification of protected categories is as follows :

    A "disabled veteran" is one of the following : a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

    A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

    An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

    An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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