Brand Activation Manager - Los Angeles

Are you uncomfortably excited by the thought of managing brand activation for the best tasting craft beer, without alcohol, for a start-up that believes each day can be your best day yet?

Then we have the Role for you!

If you want to know about the requirements for this role, read on for all the relevant information.

Role : Brand Activation Manager

Territory : Greater Los Angeles metropolitan area

Compensation : $65,000 - $85,000 Base Salary

Job Type : Full-Time Employee

Work Location : Remote (with willingness to travel)

Home Location : must live within the Territory

Overview : The Brand Activation Manager is a full-time employee and key member of the Marketing Department who reports directly to the Director of Brand Activations.

This Role is primarily responsible for putting cans in the hands of current and prospective consumers within the Territory (whether at retail, special events, sampling opportunities, or distributor driven activities) in a way that aligns with applicable Marketing and Sales initiatives and goals.

Responsibilities Know Your Business

• Train and educate yourself regarding Best Day Brewing’s product portfolio and related merchandise and marketing materials and programs.
• Be and stay informed of the Marketing Department’s annual business plan, including within the Territory.
• Be and stay informed of the Sales Department’s annual business plans within the Territory.
• Maintain regular contact with marketing and sales colleagues for updates on marketing and sales activities.
• Educate yourself on existing and potential Best Day Brewing events and partners located within the Territory.
• Have a clear understanding of the target consumer scenes and the opportunities that exist locally and regionally within that territory.
• Stay informed about industry trends nationally, competitor landscape and activities within the Territory, and market dynamics & customer preferences within the Territory that may impact the business generally and the Territory’s marketing plan specifically.
• Provide monthly standardized marketing reports and presentations for the Territory to the Director of Brand Activations regarding the Territory’s marketing performance against the Marketing Department’s annual business plan.
• Know Key Accounts within Territory.
• Know the rate of sale for BEST DAY BREWING products within your Territory.

Own Your Business

• Develop and execute a marketing plan that delivers marketing targets set forth in the Marketing Department’s annual business plan.
• Regularly monitor marketing performance within the Territory, analyze data and identify areas of improvement.
• Build and maintain strong relationships with the marketing partners located or hosting events within the Territory.
• Sample BEST DAY BREWING products as set forth in the Marketing Department’s annual business plan for the Territory and track via standardized report.
• Deliver sample BEST DAY BREWING products to strategic brand and property partners located within the Territory.
• Collaborate with the Sales Team to ensure adequate inventory levels for and timely product delivery to marketing events.
• Collaborate with the Sales Team to assist as needed in key markets.
• Available to support Best Day Brewing outside the Territory as necessary.

Grow Your Business

• Identify and prospect marketing opportunities at potential & existing customer events.
• Utilize relationships to strengthen and grow the BEST DAY BREWING brand.
• Regularly connect with existing marketing partners to foster long-term relationships.
• Identify scenes within the Territory that target consumers frequent or attend.
• Communicate to the Sales team regarding sales opportunities discovered during field execution.
• Execute marketing programming within the Territory tailored to drive the rate of sale of BEST DAY BREWING products.

Be An Ideal Team Player

• Follow the Best Day Way as applicable.
• Set, do, and self-assess objectives & key results (i.e., OKRs).

Our Dream Candidate : A self-starting doer with a growth-mindset and a fun-loving, hard-charging, thirsty soul who is consistently hungry, humble, and people smart with the following experience or qualifications :

• Bachelor’s degree
• Minimum 3 years experience in sport and cultural lifestyle related fields
• Event planning and execution experience a plus
• Experience in the beverage / beer industry preferred but not required
• A beer lover
• Proficient in MS Office / Google Drive
• Must be at least 21 years of age

Best Day Brewing, Inc. is proudly an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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