Product Manager/Marketing Data Analytics

Job Summary

We are seeking a dynamic and detail-oriented Marketing Data Analytics / Product Manager to join our team

This hybrid role combines expertise in marketing data analysis with strong product management skills

The ideal candidate will leverage data-driven insights to shape and drive marketing strategies and product decisions, enhancing both customer engagement and product performance.

Key Responsibilities

Marketing Data Analytics :

• Data Analysis & Reporting :
• Collect, analyze, and interpret marketing data from various sources including core systems, CRM, social media, and web analytics platforms
• Develop and deliver actionable insights through regular and ad hoc reports to support marketing campaigns, research, and business decisions
• Utilize data visualization tools to present findings in a clear and concise manner
• Campaign Performance Monitoring :
• Track and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs)
• Identify trends, patterns, and anomalies in campaign performance to optimize strategies and tactics
• Market Research :
• Conduct market research to understand customer needs, preferences, and behaviors
• Analyze competitive landscape to inform marketing strategies and product positioning
• Data-Driven Decision Making :
• Collaborate with marketing teams to develop data-driven marketing strategies
• Provide recommendations for improving ROI based on data insights

Product Management :

• Product Strategy & Development :
• Define and drive the product roadmap based on market needs, customer feedback, and business objectives
• Work with cross-functional teams including engineering, design, and marketing to develop and launch new products or features
• Market and User Research :
• Gather and analyze customer feedback and market trends to identify product opportunities and challenges
• Conduct competitive analysis to inform product positioning and differentiation
• Product Lifecycle Management :
• Oversee the entire product lifecycle from concept through launch and post-launch performance
• Manage product backlog, prioritize features, and ensure alignment with overall business goals
• Stakeholder Communication :
• Serve as the primary point of contact for all product-related matters
• Communicate product vision, strategy, and updates to stakeholders and ensure alignment with marketing and business objectives

Qualifications

Education :

Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field

Advanced degree (MBA or Master’s) preferred

Experience :

• 7-10 years of experience in marketing data analytics and / or product management
• Proven track record of managing data-driven marketing campaigns and product development projects

Skills :

• Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Tableau, Excel)
• Solid understanding of marketing principles and digital marketing channels
• Experience with product management tools and methodologies (e.g., Agile, Scrum)
• Excellent communication and presentation skills
• Ability to work collaboratively with cross-functional teams
3 days ago