Physician Marketing Liaison

Job Description

Job Description

Are you ready for a career instead of just a job?

This is an Exciting and Prestigious opportunity to work, learn, and grow with an established company that has multiple locations in the DFW area.

This company has been providing health care options for patients experiencing chronic neck and back pain for 20 years. Our mission is to provide comprehensive care for many degenerative and injury related conditions that affect the spine.

Our comprehensive approach means that patients receive as much conservative care as possible and only after patients have exhausted all conservative care before they are considered to be referred out.

Our minimally invasive care is provided in an out-patient boutique style environment where caring for our patients is our main priority.

We strive to take care of our Team by providing a highly competitive Benefits Package to include : Attractive package with company contribution, phone and gas allowance, free parking, and professional development in a rapidly growing healthcare organization.

Responsibilities Essential Functions / Job Duties $20HR

• As the Physician Marketing Liaison, you will be responsible for driving brand awareness through direct marketing to attorneys and other health care providers in the greater Atlanta region.
• Develop and implement strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products, services and new patient referrals with the Marketing Manager.
• Develop and manage sales / marketing efforts through a CRM tool.
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
• Assist in developing and recommending product and services packaging to produce the highest possible long-term market share.
• Achieve satisfactory market share in relation to preset standards and industry and economic trends.
• Ensure effective control of marketing results through KPI Charts to ensure marketing objectives fall within designated parameters.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Monitor competitor products, sales and marketing activities and adjusts in-house strategies accordingly.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Establish and maintain a consistent corporate image ( the brand ) throughout all product lines, promotional materials, and events.
• Assists in marketing forecasting activities and sets performance goals accordingly.
• Attend training and performance evaluations to develop and control sales and marketing programs.
• Adheres to market distribution of establishing sales territories, quotas, and goals for marketing.
• Represent Company at trade association and medical meetings to promote services and products.
• Meet with key clients and maintaining relationships by attending lunches and dinners with key prospects and established relationships.
• Distribute marketing and sales collateral materials and publications.
• Prepare weekly and / or periodic reports showing critical success factors such as : referral volume, new prospect meetings, new patient referrals, total calls made each week, procedures generated from referral sources, etc.
• Review and analyze marketing performance against programs, quotas and plans to determine effectiveness.

Required Skills Required Education and Experience

• Bachelor’s degree in sales, marketing or business administration or a minimum of 2 years of experience in a related field;
• healthcare experience a plus but not necessary;
• Two (2) years of related experience with demonstrated progressive management growth in duties and responsibilities.

Preferred Education and Experience

Bachelor’s degree, Master’s Degree a plus in sales, marketing or business administration with no less than 2 years of experience in a related field;

healthcare experience a plus but not necessary.

• Travel Travel is primarily local during the business day.
30+ days ago