Vice President, Marketing & Communications

Bring your ideas. Make history.

BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and / or administration.

Known as the "bank of banks" - 97% of the world's top banks work with us as we lead and serve our customers into the new era of digital.

With 240 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn.

Today, we're approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself.

This is what #LifeAtBNYMellon is all about.

We're seeking a future team member for the role of Content Director to join our Wealth Management Product Marketing team.

This role is in mid-town New York City, NY with a hybrid work arrangement, at this time.

In this role, you'll oversee content development for key campaigns and guide the creation of content from idea generation to publication in the following ways :

• Build and own a comprehensive roadmap and calendar of new content to be developed based on approved marketing plans / campaigns, timely themes and business needs by collaborating with subject matter experts, investment professionals, client-facing teams, marketing team members and other stakeholders.
• Manage quality of content and style, and a tone and manner guide, ensuring content is positioned well for ultra-high-net-worth (UHNW) individuals and that writing style reflects how content is consumed today : concise, headline-driven, highly visual and 'commercial' with a strong call to action.
• Constantly evaluate what is working; topic(s), format(s), length, description, etc. so that all content is being optimized.
• Manage the workflow of writing assignments and external resources, as needed.
• Provide writing, editorial and proofreading support and expertise across a variety of channels and media, including the Wealth Management public site, thought leadership reports, white papers, web articles, podcast / video scripts and outlines, talking points, conference communications, presentations, emails and social media, with a focus on driving engagement and producing leads.
• Ensure all content follows the team's Content Guide parameters and adheres strictly to the Content Approval and Archiving process.

This role reports directly to the Head of Product Marketing for BNYM Wealth Management.

To be successful in this role, we're seeking the following :

• Bachelor's degree and a minimum 10 years' financial writing experience, ideally in an UHNW environment.
• Superior writing, copy-editing and proofreading skills, as well as the ability to translate complex topics into reader-friendly copy and produce engaging content on challenging financial subjects.

Demonstrated ability to think "digital first."

• Strong leadership and interpersonal skills, a team-orientation, and the ability to develop trusted relationships across a global, complex firm.
• Ability to handle multiple priorities concurrently, produce quality work under tight deadlines, and move projects forward with minimal direction.
• Understanding of financial markets, investment topics and the needs and goals of UHNW investors, family offices and institutions.
• Past experience as a content creator for a financial publication is a plus.

LI-Hybrid

At BNY Mellon, our inclusive culture speaks for itself. Here's a few of our awards :

• Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
• Bloomberg's Gender Equality Index (GEI)
• Best Places to Work for Disability Inclusion, Disability : IN - 100% score
• 100 Best Workplaces for Innovators, Fast Company
• Human Rights Campaign Foundation, 100% score Corporate Equality Index
• CDP's Climate Change 'A List'

Our Benefits :

BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.

We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.

BNY Mellon is an Equal Employment Opportunity / Affirmative Action Employer - Underrepresented racial and ethnic groups / Females / Individuals with Disabilities / Protected Veterans.

BNY Mellon assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $97,000 and $179,000 per year at the commencement of employment.

However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department / team performance, and market factors.

BNY Mellon is an Equal Employment Opportunity / Affirmative Action Employer. Minorities / Females / Individuals With Disabilities / Protected Veterans.

Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work.

We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.