Sr Global Media Partner

Overview

Posting Title : Sr Global Media Partner

Requisition Number : R

Company : Mattel Sales Corp.

Location : El Segundo, California

Address : 333 Continental Blvd

Zip Code : 90245

Job Category : Marketing

Pay Range : USD $88,800 and $111,000 Yearly

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

Mattel is seeking a Sr Global Media Partner to work with the internal YouTube Paid Media buying team across various brands. This candidate will be an experienced professional in the YouTube space that supports end-to-end management of Mattel's YouTube paid media activity. The role will assist the team in : campaign set-up and optimization as well as provide recommendations to overall YouTube media strategy.

What Your Impact Will Be

• Assist in translating Mattel's Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
• Ensure media flighting and content are aligned to maximize performance.
• Monitor competitors and macro trends and suggest campaign optimizations as needed.
• Ensure flawless execution across all campaigns by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A / B testing plans created by the management team.
• Make real-time optimizations to maximize channel performance & media efficiency.
• Set-up tests in the platform to measure performance differences between different ad groups, keywords, creative, target audiences, content, etc.
• Assist with weekly and post-campaign performance reports for the cross-functional team, taking complex data and drilling down to the most relevant details.
• Support the Manager on weekly Reporting calls for each brand.
• Ensure all campaigns are properly actualized and troubleshoot with vendors / partners, as needed. Ensure all campaigns track to budget.
• Partner closely with the Media Strategy Managers to ensure strategic alignment with larger Media Plans across all brands.
• Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media plans through media + creative alignment.

What We're Looking For

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

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Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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