Senior Content StrategistAstreya • Santa Clara, CA, United States
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Senior Content Strategist
Astreya • Santa Clara, CA, United States
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job_description.job_card.job_descriptionAdaptability & Thought Leadership : Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs. Audience-Centric Storytelling : Create persuasive content that resonates with SMB buyers and internal stakeholders. Content Marketing & UX Expertise : Strong knowledge of content marketing strategies, SEO, and UX principles. Cross-Functional Collaboration : Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering. Deep Understanding of B2B Buyer Journey : Craft messaging that drives decisions at every stage. Exceptional Writing & Editing Skills : Clarity, brevity, and precision in all content. Measurable Impact : Portfolio demonstrating diverse content, tones, and performance-driven results. Proven Expertise in B2B Marketing Copywriting : 10+ years of experience, ideally in tech or SaaS. Strategic and Creative Balance : Align content with business goals while delivering compelling, on-brand messaging.
About the Role
Are you a storyteller who turns strategy into impact? We’re looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.
In this role, you’ll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You’ll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on-brand, persuasive, and performance-driven.
This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast-paced, idea-driven environment. If shaping narratives and inspiring action excites you, this is your stage.
Key Responsibilities
- Create High-Impact Content : Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
- Translate Strategy Into Story : Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision-makers.
- Uphold Brand Voice : Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
- Collaborate Cross-Functionally : Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
- Lead Campaign Ideation : Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
- Editorial Leadership : Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
- Optimize for Performance : Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
- Measure & Refine : Track content performance and use analytics to continuously improve messaging strategies.
Qualifications & Requirements
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Content Strategist • Santa Clara, CA, United States
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