Principal Associate, Marketing Strategy - Talent Brand & Marketing

Center 3 (19075), United States of America, McLean, Virginia

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

Principal Associate, Marketing Strategy - Talent Brand & Marketing

Job Description

The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking and the communities around us for good.

We’re looking for a Principal Associate, Marketing Strategy who will lead the development and delivery of strategic marketing plans that integrate talent research and market intelligence and align with priority business objectives.

You’ll partner with talent acquisition leaders and business stakeholders to understand and shape strategic direction, craft new marketing initiatives to help deliver critical outcomes and results, communicate new campaign launches and updates, and help partners understand the performance and impact of our integrated campaigns.

You’ll use our external research and market analysis to inform strategies and influence strategic business decisions by proactively sharing talent trends and market assessments.

As a member of the Talent Brand & Marketing team, you’ll balance big-picture, strategic thinking with day-to-day collaboration with peers, partners and senior leaders.

You’ll play a critical role as a trusted marketing advisor, thought partner and team member.

About You

You understand the power of great branding its ability to influence behavior, change perception, and build reputation. You’re an expert across a variety of marketing channels and tactics.

You know how to build data-backed marketing strategies that drive results. You excel at building relationships with partners and working collaboratively toward common goals.

And, you thrive in spaces where you’re empowered to shape what’s new and next, while solving meaningful problems.

Key Responsibilities :

• Translate business objectives, audience insights, and market trends into cohesive go-to-market strategies.
• Leverage expertise across a variety of marketing channels and tactics to build data-backed marketing strategies that drive brand associations, generate leads, nurture prospects and drive results throughout the audience journey.
• Build effective relationships with peers, partners and leaders and work collaboratively toward common goals and priorities.
• Serve as a trusted advisor and thought partner, helping to drive forward business decisions, deliver key results and lead an engaged, high-performing team.
• Use business insights to inform external research plans and market analysis that influence team strategies and business direction.
• Bring intent to action by gaining buy-in, building coalitions of diverse sets of resources to deliver, monitoring / reporting back on progress, and, at times, acting as proxy for key stakeholders.
• Lead various program activities, including quarterly planning, campaign budgeting, and coordination of work, deck building, meeting cadences, status reporting, meeting deadlines, and gathering input from and driving visibility across a variety of stakeholders.
• Quickly and thoughtfully respond to evolving business needs and new leader / associate insights, shifting strategies, roadmaps, and tactics as appropriate.
• Utilize data, feedback and metrics to identify areas of opportunity and work with team and partner groups to continuously improve.

You’ll love your job if :

• You’re a creative problem solver with the ability to connect teams, workstreams, and ideas.
• You’ve demonstrated the ability to influence strategy and project direction (up to VP+, to peers, to more junior team members).
• You’re able to flex, iterate and prioritize work while balancing multiple initiatives at once.
• You seek to understand, balancing context and business needs when making decisions.
• You’re a great storyteller. You can simplify the complex with your strong written and verbal communication skills, and you’re able to tell a compelling, data-driven story through decks, presentations, status reports and more.
• Your results-focused mindset helps you drive work forward in gray space with a key focus on quality.
• You’re a team player who approaches assignments from a customer-centric perspective, while also understanding higher-level business objectives.
• You’re an influential relationship builder excited about collaborating with clients and cross-functional teams.
• You’re passionate about your work, developing and coaching a team and making an impact on the audiences you serve.

Basic Qualifications :

• Bachelor’s Degree or Military Experience.
• At least 4 years of experience in marketing strategy, with a marketing agency, or in a business management role or a combination.

Preferred Qualifications :

• 4+ years of experience in account management.
• 4+ years of experience leading highly-functioning teams.
• 4+ years of experience leading brand strategy and / or marketing planning.
• Prior Consumer Marketing Brand Activation experience.
• Experience with Agile methodologies.

J-18808-Ljbffr