Brand Designer
Job Description
- Develop and execute global brand campaigns, integrating design, film, photography and copy.
- Create overarching creative concepts and campaign narratives for seasonal product launches and brand activations.
- Create and craft social campaigns that grab and hold attention through type and graphic animation.
- Build design systems in both static and motion formats to be applied across web, social media, collateral, in-store POP, vendor and influencer toolkits.
- Create unique brand identities, packaging, logos and on-screen graphics.
- Define and clearly articulate aesthetic direction for individual marketing campaigns.
- Work with Art team to create the visual style of seasonal photo and video productions.
- Build and present design decks from creative sketches to final toolkits.
- Evolve and apply graphic brand standards across a wide variety of media including digital, social, dotcom, signage and retail display.
Responsible for managing the design and print production of retail and sales material.
- Organize all necessary artwork and mechanicals for release to vendors.
- Ensures all aspects of final graphics are delivered on time, on budget, and in a manner that represents the brand authentically.
Knowledge, Skills and Abilities Required
- Bachelor’s degree in graphic design, art direction or equivalent experience
- 5+ years of experience developing striking visual identities, motion graphics and key art at a creative / branding agency or design-led consumer brand.
- Expert-level proficiency in Photoshop, Illustrator, InDesign, Adobe Creative Suite.
- Highly proficiency in After Effects and Adobe Premiere
- Strong skill in layouts, typography, design systems, composition, color, visualization, mood boards, brand guidelines, user journeys and graphic design fundamentals
- The ability to communicate conceptual vision through mood boards and storyboarding.
- Uses consumer insights, behaviors, mindsets, rituals and context to help craft holistic design systems.
- Ability to develop graphic concepts and research design trends that communicate clearly to the customer.
- A strong understanding of digital marketing and design principles
- On-set production experience
- Experience developing less experienced talent and directing freelancers.
- Knowledge and understanding of digital, print and production processes.
- Ability to work autonomously as well as be part of a team.
- Ability to present ideas with clarity and conviction.
- Good project and time management skills, and attention to detail while simultaneously managing multiple projects.
Working Conditions
Hybrid 3 days a week onsite. 2 days remote. Some travel may be needed.
Salary : 100-120k
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