Paid Media Team Lead

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities-our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.

At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning - ensuring that AI is embedded in how we think, operate, and grow.

If you're ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday-keep reading.

Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.

The Role :

You're a natural-born consultant who loves solving problems at scale and making recommendations that are rooted in data Big Data. What's better than bringing together millions of data points from disparate data sets to identify empathy-fueled opportunities for your clients? You're interested in not just leveraging data for media strategy, but to apply those same insights to creative recommendations and strategy. Communicating them in a way that gets clients excited, on-board, and eager to work together. You take your client's success personally. Treating their bottom line with heart and protecting each dollar as if it were your own and your clients love you for it! (We do too!!)

You're the go-to for all things Paid Media and beyond. A visionary, change agent, and influencer; helping shape the future of our Paid Media division. You're the leader team's dream of sparking thought leadership and fire, while uniting the team around a shared vision they're excited to support.

Role Highlights

Evangelize Seer's vision within Paid Media; working closely with Seer's Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic Paid Media strategies

Drive full-funnel Paid Media strategy through an integrated approach, leveraging deep expertise across a variety of paid media channels (Google, FB / IG, LinkedIn, Programmatic, Pinterest, TikTok, Reddit and more!) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line

Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Media SMEs. You set a high bar for excellence and under your leadership your team rises to meet it

As Creative continues to become more important for the success of Paid Media, you will drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Performance Creative offering.

Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line. You're the tried-and-true business partner client's dream of; positioning your team as an extension of theirs, taking their wins / losses as your own

From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too! You'll work closely with our business development team to identify, qualify and close projects

Create and maintain scalable processes that support our transformation towards big data and holistic strategy in Paid Media driving buy-in and excitement across our division

Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry

Essential Skills

You've managed Paid Media campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation. You know when & where to get your team's precious time back using big data, automation, and machine learning

You have experience in "emerging channels" like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement.

Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from Creative, SEO, CRO and Analytics to build smarter Paid strategies

Your passion for people and 'team' is unprecedented. You love shaping the development of more junior team members, understanding their goals and guiding them towards new growth opportunities. You're no newbie to managing teams and are comfortable with 4+ direct reports

You may have been a teacher in a past life, or maybe you currently coach on the weekends : you are skilled at developing and recognizing talent. Whether it's coaching up a green team member or providing recognition to celebrate the success of your team, these are leadership attributes you practice on the regular

You thrive on a challenge rolling up your sleeves to take risks with innovation and testing; you've got hands-on experience running campaigns and it's made you the leader you are today

You know the world of Paid Media changes fast and it excites you! You're all over emerging trends, tools, tech, and data sets. You see the future of Machine Learning and AI in Paid Media. You bring fresh ideas to the table and fearlessly run alongside industry changes. You're quick to kick up a new opportunity and run with it; making data-driven, actionable recommendations to drive value for your clients

Your passion for Paid Media stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your team, clients, and industry peers through 1 : 1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements

You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy. You understand data sources and constructs, and more! Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality

You have an eye for great talent finding them, keeping them, and growing them

90 Day Goals

By Day 30, you will have completed division training and begun to support clients and team members

By Day 60, you will have supported at least 2 impactful client initiatives and 2 direct reports

By Day 90, you will be up and running at full capacity, supporting a full book of business and team independently

This might not be the right role for you if

Time-management, context-switching, and juggling multiple projects is quite challenging

You do not want continued-learning and innovation to be an expectation

Change management is difficult and you struggle with adapting to new tools and processes

Your AI usage stops at asking ChatGPT for content drafts or simple edits, or you struggle to adapt when tools break

Compensation & Benefits

$95,000-$110,000 / year - Your final offered compensation will be determined by your skills and experience

Evaluation of comp at least once a year

Benefit highlights

$95,000 - $110,000 a year

Ready to apply?

Ditch the cover letter - we don't need it.

We'd rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT

to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we'd like to meet with!

Have questions about recruitment at Seer? Check out our Custom GPT : Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.

As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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