Tnentertainment is hiring : Ad Specialist, Marketing & Public Relations : Haslam C

Ad Specialist, Marketing & Public Relations : Haslam College of Business - UTK

Knoxville, TN, United States (On-site)

Job Description

This role is essential in executing and optimizing digital advertising campaigns across multiple platforms to support university enrollment goals and strategic initiatives.

The Ad Specialist will be responsible for the day-to-day management of digital advertising campaigns on Google Ads, Meta (Facebook / Instagram), LinkedIn, and other emerging platforms. This position requires hands-on experience with campaign setup, optimization, budget management, and performance tracking to drive measurable results for university programs and initiatives.

Reporting to the Assistant Director, the Ad Specialist will collaborate with marketing team members and stakeholders across the university to ensure advertising campaigns align with strategic objectives and deliver optimal return on investment. The position requires attention to detail, analytical thinking, and the ability to adapt quickly to changing digital advertising landscapes.

Responsibilities

• Campaign Management & Optimization

Manage day-to-day operations of digital advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms

Track and analyze campaign performance using platform analytics, Google Analytics, and other tracking tools

Stay current with platform updates, new features, and advertising best practices across all channels

Work closely with marketing team members to align advertising efforts with broader marketing initiatives

Qualifications

Required Qualifications

Bachelor’s degree required

2-3 years of hands-on experience managing digital advertising campaigns

Proficiency in campaign management platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager)

Preferred Qualifications :

3-5 years of progressive experience in digital advertising

Experience with Demand Side Platforms (DSPs) and programmatic advertising

Work Location :

Compensation and Benefits :

Application Instructions :

To express interest, please submit an application with the noted below attachments.

EEO / AA Statement / Non-Discrimination Statement

The University of Tennessee is an EEO / AA / Title VI / Title IX / Section 504 / ADA / ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

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