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VP of Product Marketing

VirtualVocations
Tempe, Arizona, United States
Full-time

A company is looking for a VP, Product Marketing and Customer Lifecycle to lead go-to-market strategies and drive product adoption.

Key ResponsibilitiesDevelop and execute go-to-market strategies and campaigns for product launches and updatesDrive product usage and adoption by understanding the customer journey and employing product-led growth strategiesCollaborate with internal teams to ensure alignment on product growth strategies and seamless execution of initiativesRequired Qualifications12+ years of experience in product marketing, preferably in B2B and SaaS sectorsProven track record in leading go-to-market strategies and driving product adoption5+ years of management experience with a focus on developing high-performing teamsExperience working cross-functionally with senior management in Product, Sales, and Customer SuccessStrong organizational and project management skills

6 hours ago
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