Senior Marketing Manager - AMS (SD)

From majestic Cabo San Lucas to vibrant Key West, Hyatt Vacation Ownership offers rewarding career opportunities in vacation destinations as unique as you are.

Our people are passionate about selling, supporting, or communicating an exceptional vacation lifestyle. If you’d like to help make vacation dreams come true, learn more about joining our family.

Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.

The salary range for this position is $71,156.00 - $94,875.00.

Relocation assistance may be available.

JOB SUMMARY

Assists Director of Marketing and Public Relations with marketing tracking, executive status reports, team management, database maintenance and research, and agency relationships.

CANDIDATE PROFILE Education and Experience

• High school diploma or GED; 5 years of experience in the OPC marketing management
• Bachelor’s degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major;

3 years of experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES Marketing

• Communicates with the Director of Marketing and Public Relations as well as with other members of the Marketing and Public Relations Department regarding marketing projects and opportunities.
• Creates and schedules attractive destination vacation packages based on identifying need periods and packaging philosophies designed to drive additional revenues and attendance at events.
• Liaises with Sales, Rooms, FandB, Planning, Attractions and other marketing partners to create, price and market these vacation packages.
• Assists with uncovering opportunities to develop and implement effective advertising, cross-promotions, special events, and other marketing opportunities to generate maximum revenue.
• Analyzes database forecasts and trends to provide marketing recommendations to Sales and Marketing / Public Relations (PR) teams for short- and long-term marketing initiatives.
• Manages the proper administration and communication of assigned project budgets from marketing.
• Assists with the development of the annual hotel marketing plan and several additional project marketing plans within the year.
• Conducts periodic evaluations of projects, packages and marketing initiatives to determine success rate, profitability, and viability of the product.
• Manages the production of up-to-date and comprehensive team project reports for communicating status to team, director, partners and leadership.
• Manages several cross-marketing efforts with attractions, brands, strategic partners and sales team.
• Communicates and adheres to marketing objectives and strategies within Marketing / Public Relations Department and with other departments.
• Manages and implements other duties as assigned.

Building Successful Relationships that Generate Sales and Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out programs.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns.
• Assists property with materials, tracking / analysis and presentations to owners.
• Acts on behalf of property with all vendors.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials.
• Monitors property compliance with corporate marketing guidelines.
• Approves all invoicing.

MANAGEMENT COMPETENCIES Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others.

Managing Execution

• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
• Driving for Results - Sets high standards of performance for self and / or others.
• Planning and Organizing - Gathers information and resources required to set a plan of action.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs.
• Global Mindset - Supports employees and business partners with diverse styles and perspectives.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of own assignments.
• Talent Management - Provides support and feedback to help individuals develop skills.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities.
• Business Acumen - Understands and utilizes business information to manage operations.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area.
• Communications and Media - Knowledge of media production and dissemination techniques.
• Devising Sales Approaches and Solutions - Trying different ways to deal with sales challenges.
• Sales Ability : Persuasiveness - Using appropriate interpersonal styles to gain acceptance.
• Supporting Sales Implementations - Supporting customers during the implementation of sales contracts.
• Sales Opportunity Analysis - Understanding and utilizing economic data.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software.
• Mathematical Reasoning - Demonstrates ability to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen and understand information.
• Reading Comprehension - Demonstrates understanding of written sentences.
• Writing - Communicates effectively in writing.

Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

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