Crypto Content Marketing Manager

Company Name : tastycrypto

As the Crypto Content & Marketing Manager , you'll work with a skilled team to help propel the visibility and reach of our cryptocurrency products, services, and content throughout the tasty family of brands.

This role offers the opportunity to work collaboratively with our crypto team and across the broader business to grow the tastycrypto brand, drive engagement with tastytrade's crypto products, and increase the viewership of our cryptocurrency content on the tastylive financial network.

We're looking for someone self-motivated with a strategic vision to develop and execute content strategies to promote our crypto brand and products.

What you'll do : Content Strategy

Content Strategy

• Lead development and implementation of content strategies intended to increase tastycrypto brand awareness and app engagement among existing users / community.
• Generate ideas and work with our production team to create high-quality, engaging, and informative content for various platforms (blogs, website, videos, white papers, case studies, etc.)
• Oversee content marketing initiatives to support product updates and releases.
• Work alongside the crypto team to develop and implement strategies to grow crypto product awareness among existing brokerage customers.
• Support crypto team in developing strategies geared towards customer acquisition and brand awareness outside of existing users / community.

Content Execution

• Ability to generate fresh, innovative content ideas that resonate with target audiences and differentiate the brand in the market.
• Coordinate with growth and marketing team on creating content for landing pages and campaigns to drive product awareness and usage.
• Experience in experimenting with new content formats and channels to reach and engage audiences more effectively.
• Expertise in using social media platforms for content distribution, audience engagement, and brand building.
• Work closely with designers, videographers, and other team members to produce multimedia content (including creating content briefs and storyboards).
• Develop educational content that simplifies complex crypto concepts.
• Conduct competitive research and stay up to date on competitors to ensure our content is accurate and relevant to our audiences.

Who you are :

Proven experience in developing and executing comprehensive content marketing strategies that align with overall business goals.

Prior experience in crypto / Web3 is preferred.

• Expertise in using data analytics tools (such as Google Analytics, SEMrush, or Ahrefs) to measure content performance, identify trends, and optimize strategies based on insights.
• Experience in creating high-quality, engaging, and relevant content across various platforms, with an understanding of SEO best practices.
• Proven ability to manage multiple content projects simultaneously, from ideation to execution, while meeting deadlines and maintaining high standards of quality.
• Experience in using project management tools (such as Asana, Trello, or Monday.com) to keep content initiatives on track and organized.
• Proficiency in content management systems (such as WordPress or HubSpot) and marketing automation tools (like MailChimp or Marketo).
• Familiarity with basic HTML / CSS for content formatting and editing within content management systems.
• Strong writing, editing, and proofreading skills, with a keen eye for detail and the ability to adapt tone and style to various audiences.
• Ability to stay up to date with industry trends, competitors, and emerging content marketing practices to keep the brand ahead of the curve.
• Deep understanding of crypto and financial markets.

Team Perks :

• Performance Bonuses
• Stock Purchase Options
• 401k Plan
• Continued Education Support
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• CTA stop a block away, Shuttle to / from Metra
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Our Company :

The tastytrade, Inc. family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastylive is now affiliated with companies like a brokerage firm (tastytrade in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019).

In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.

Our dream is simple : we want more people to find more success with a better trading experience. That's why we're investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

The diversity of our offerings and the technology that powers them provide our engineers with exposure to a broad set of tools and the opportunity to dig deep into specific problems.

tastytrade tastylive tastyfx

1330 W Fulton Market, Chicago, IL 60607

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification.

Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways.

You may be just the right candidate for this or other roles!