Retail Marketing Specialist - Social Media

NYC Alliance Company LLC is looking for a creative and strategic Retail Marketing Specialist - Social Media to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media marketing strategies to enhance brand awareness, engage our audience, and drive foot traffic to our retail locations. You will play a key role in bridging our online presence with our physical stores, fostering a strong community around our brand.

Key Responsibilities :

Develop and manage the social media strategy specifically for retail marketing initiatives

Create engaging and visually appealing content for various social media platforms, including Instagram, Facebook, and Twitter

Collaborate with the marketing team to align social media efforts with overall marketing campaigns

Monitor social media performance metrics and analyze engagement data to optimize future strategies

Engage with followers, respond to inquiries, and foster a community on social media

Plan and promote events, promotions, and product launches through social media channels

Stay up-to-date with social media trends and best practices to ensure the brand remains relevant

Requirements

Bachelor's degree in Marketing, Communications, or a related field

2+ years of experience in retail marketing or social media management

Strong understanding of social media platforms and their respective audiences

Excellent written and verbal communication skills

Proficient in graphic design tools (e.g. Canva, Adobe Creative Suite) and social media management software

Ability to analyze data and insights to drive decision-making

Creative mindset with a passion for storytelling and brand building

Strong organizational skills and ability to manage multiple projects simultaneously

Benefits

Competitive compensation packages

Medical, Dental, Vision, FSA

Retirement Savings Plan Match

Summer Fridays

Discounts and More!

Annual Salary $80,000 -$90,000

The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience.